Free tool · Schema Markup Generator

Schema Markup Generator: schema without writing code

Fill in a short form and get JSON-LD for your organisation, local business, FAQ or article, ready to copy into your site.

Schema type

schema.json

Check the code before you publish. It doesn’t guarantee rich results, rankings or AI Citations.

What your result means

What you get

JSON-LD code

Structured data in the format Google recommends, ready to paste.

Required fields first

The form asks for the details that matter most for each type.

Copy in one click

Copy the code and add it to your page or SEO plugin.

Test before you publish

Check the code with Google’s Rich Results Test or the Schema.org validator.

How to use

Step by step

1
Choose a type
Organization, LocalBusiness, FAQPage or Article.
2
Fill in your details
Use the same name, address and phone as everywhere else.
3
Copy the code
One click copies the JSON-LD.
4
Add it to your page
Paste it into the page head, your SEO plugin or a custom HTML block.
5
Test it
Run it through a validator before you rely on it.

Guide

Schema, simply explained

What schema does

It labels facts on your page, like your business name, address and opening hours, so machines can read them clearly.

FAQ rich results are gone

Google no longer shows FAQ rich results in Search. FAQPage markup can still describe your questions and answers clearly.

Match what people see

Only mark up facts that are visible on the page. Hidden or different facts can cause problems.

Consistent business info

Use the same name, address and phone on your site, Google Business Profile and listings.

Why it matters

Why it matters for your business

Names in more than one language

If your business has names in two languages, add the name people search most, and keep it the same everywhere.

Local details

City, district and opening hours help machines understand where you serve customers.

Clear facts for AI

Clear, labelled facts make your business easier to understand for search engines and AI tools.

When to use

When to use it

When you launch a website

When you open a new branch

When you add an FAQ section

When you publish articles

Who it’s for

Small businesses with their own website
Marketers without a developer
Agencies setting up client sites
Online stores adding product details
Service businesses like clinics, hotels and schools
SEO teams

Common mistakes

Mistakes to avoid

Marking up facts that are not on the page

Fix: Only mark up what visitors can see.

Different details in different places

Fix: Keep name, address and phone the same everywhere.

Expecting FAQ rich results

Fix: Google no longer shows them. Use FAQ markup for clarity, not for stars.

Not testing the code

Fix: Always run it through a validator.

Adding the same schema twice

Fix: Check if your SEO plugin already adds it.

Worked example

Example: a café in Ari

Before

The site had no structured data, and its address differed between the site and listings.

→

After

The owner made one address, created LocalBusiness markup with it, tested it, and added it to the contact page.

Illustrative example.

Honest limits

What this tool can’t tell you

It covers common types, not every schema.org type.
Valid code does not guarantee any rich result.
It does not check your live page.
You still need to add the code to your site.

FAQ

Questions, answered simply

What is schema markup?

Schema markup is code that labels facts on your page, such as your business name, address or questions and answers, so search engines can read them clearly.

What is JSON-LD?

JSON-LD is a way to add schema markup as one block of code. Google recommends it.

Will schema get me rich results?

Not always. Valid markup makes a page eligible for some features, but Google decides what to show.

Does Google still show FAQ rich results?

No. Google no longer shows FAQ rich results in Search. FAQPage markup can still describe your questions and answers.

Where do I put the code?

In the page head, in your SEO plugin, or in a custom HTML block on the page.

Which type should I choose?

Organization for your company, LocalBusiness for a place customers visit, FAQPage for questions and answers, Article for blog posts.

Does schema help with AI search?

It gives clear labelled facts. No one can promise how each AI tool uses it.