ChatGPT Ads management · Now live in Thailand
ChatGPT Ads agency: be there the moment your customer asks.
Your customers already ask ChatGPT which hotel to book, which course to take and which software to buy. Since September 2026, businesses in Thailand can place ads right below those answers. Grixhub sets up, tests and measures your ChatGPT Ads, and pairs them with AEO, so your brand can appear in the answer and right beneath it.
Not sure ChatGPT Ads suit your business yet? Book a free call. We’ll check your category against OpenAI’s ad policies and tell you honestly whether it’s worth testing.
What we run for you:
- OpenAI Ads Manager
- Click and conversion campaigns
- Context hints
- Sponsored card creative
- OpenAI Pixel and Conversions API
- Landing pages
- AEO for the answer itself
Sound familiar?
Your customers stopped searching. They started asking.
People used to type three words into Google and compare ten blue links. Now many of them describe their whole situation to ChatGPT and act on what it says. That conversation is where the decision gets made, and until recently there was no way to pay to be part of it.
They ask, then they decide
A guest asks for a family hotel near the beach in Phuket. A manager asks which booking software suits a 10-person team. The shortlist forms inside the chat.
The answer names someone else
If ChatGPT recommends a competitor, that’s who gets the click. Without a plan for AI answers, you’re missing from the moment that matters most.
A new platform, new rules
No keywords, new bidding, new tracking and strict ad policies. Most teams don’t know where to start, so they wait while others learn.
No room for a wasted test
You want to try it, but not by burning a budget on clicks you can’t measure. A test is only useful if it tells you something.
Countries where businesses can now buy ChatGPT Ads, as of 21 October 2026. Thailand went live on 23 September 2026, together with Indonesia, Malaysia, the Philippines, Singapore, Vietnam and Taiwan. OpenAI says over 100,000 advertisers have run campaigns since launch.
Sources: OpenAI, “ChatGPT Ads expands to 26 new countries” (October 2026); TechNode Global (September 2026)
The basics, in plain words
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that OpenAI shows below ChatGPT’s answers, matched to what the person is talking about. Each ad is a labelled card with your brand name, logo, a short title, one line of copy, an image and a link to your website. You buy them in OpenAI’s Ads Manager, paying per thousand views or per click, and the ads never change what ChatGPT says.
Ads appear only for adult users on ChatGPT’s Free and Go plans. Plus, Pro, Business, Enterprise and Edu stay ad-free, and OpenAI keeps ads away from sensitive conversations such as health, mental health and politics. Advertisers never see anyone’s chats, only combined performance numbers. OpenAI Help Center: Ads in ChatGPT, OpenAI: how ads in ChatGPT work
What’s included
ChatGPT Ads services: from the first question to the first customer
Nine parts that work as one system. We start with whether your business can and should advertise on ChatGPT, then build only what earns its place.
Fit and policy check
We check your category against OpenAI’s ad policies, look at how people ask about what you sell, and tell you whether a test makes sense before you spend anything.
Ads Manager setup
Your business account in OpenAI’s Ads Manager, in your company’s name, with your own billing. You own it from day one.
Context hints and ad groups
ChatGPT doesn’t use keywords. We write context hints that describe the needs, situations and questions where your ad should appear.
Sponsored card creative
Short titles, one clear line of copy and images that fit the conversation. We test several versions, because the chat sets a higher bar than a banner.
Landing pages matched to the question
Someone who asked a detailed question expects a detailed answer. We match each ad to a page that continues the conversation, built with our web team if needed.
OpenAI Pixel and Conversions API
Conversion tracking set up and tested before launch, plus UTM tags so ChatGPT traffic shows up clearly in GA4 and your CRM.
Bids and budget control
Views, Clicks or Conversions objectives, with maximum CPM or CPC bids and budget caps, so spend stays where you set it.
Weekly testing and optimisation
We read the numbers every week, pause what doesn’t work, test new angles and move budget towards ad groups that bring real enquiries.
AEO for the answer itself
Ads sit below the answer. AEO works on the answer, helping ChatGPT understand and mention your brand. We plan both together.
Writing short ad text? Our free Character Counter counts Thai and English characters exactly, vowels and tone marks included.
Choosing your channel
ChatGPT Ads vs Google Ads vs AEO: what’s the difference?
Google Ads reach people who search; ChatGPT Ads reach people mid-conversation; AEO earns you a mention inside the answer itself. Most brands need a mix, in that order of maturity.
| What matters | ChatGPT Ads | Google Ads | AEO (organic AI answers) |
|---|---|---|---|
| How people find you | A sponsored card below a ChatGPT answer | An ad on Google search, YouTube or Maps | Your brand named or linked inside the AI answer |
| How targeting works | Context hints about the conversation | Keywords, audiences and locations | Content, facts and reputation AI can trust |
| How you pay | Per 1,000 views or per click, by auction | Mostly per click, by auction | No media cost; you invest in content and work |
| Who sees it | Adults on ChatGPT Free and Go plans | Almost everyone who searches | Anyone who asks, on any plan |
| Maturity | New: launched in Thailand in September 2026 | Mature, with years of data | Growing fast, still being defined |
| Best for | Testing early demand in AI conversations | Capturing people ready to buy now | Long-term trust and free visibility |
Want the full picture on paid search? See our Google Ads management page. For the organic side, read how to get cited by ChatGPT.
How we work
Five steps, from fit check to clear answer
A new channel deserves a careful test, not a leap of faith. You approve every step, you see every change, and you get an honest verdict.
- 1
Fit and policy check
We learn your business and customers, check your category against OpenAI’s ad policies and map the questions people ask ChatGPT about what you sell.
Week 1
- 2
Tracking first
OpenAI Pixel or Conversions API, UTM tags, GA4 and your enquiry routes are set up and tested, so the test produces evidence, not noise.
Weeks 1–2
- 3
Build
Ads Manager account, campaigns, context hints, ad cards and landing pages, all agreed with you before anything goes live.
Weeks 2–3
- 4
Controlled test
We launch with a test budget you’re comfortable with, watch spend daily and cut what doesn’t work early.
First 4–6 weeks
- 5
Verdict, then scale or stop
A plain-language report on cost per enquiry and what we learned. If ChatGPT Ads work for you, we scale. If they don’t, we say so and move the budget.
Every month
Timings are typical, not promises. Ad delivery depends on OpenAI’s auction and on how often your topic comes up in conversations.
Our promise
Honest about a brand-new channel
ChatGPT Ads are new for every agency in the world. We won’t pretend otherwise. We’ll test carefully, measure properly and tell you the truth about what we find.
- Your account, your data. The Ads Manager account, billing and tracking stay in your company’s name.
- Ad spend goes straight to OpenAI, paid from your own card, kept separate from our fee.
- A test budget you choose, agreed before launch, with caps so it can’t run away.
- Leads you can check: we agree what counts as an enquiry before we spend a baht.
- A straight verdict: if the channel isn’t right for you, we’ll tell you and suggest where the money works harder.
What we’ll never do
No hype, no shortcuts
We never sell a promise, a placement inside ChatGPT’s answer or results a new channel can’t back up.
- Promise sales, leads or a return on a channel that has no long track record yet.
- Claim we can pay to put you inside ChatGPT’s answer. OpenAI says ads don’t influence answers.
- Run ads in categories OpenAI’s policies don’t allow, or try to work around a rejection.
- Count clicks as “results” when nobody enquired.
- Lock you in by keeping your account, tracking or data.
Tracking that tells the truth
Know what ChatGPT really sends you
In Thailand, many customers don’t fill in a form. They tap LINE, call or walk in. If those enquiries aren’t counted, a good ChatGPT campaign looks like a failure and a bad one looks fine. We connect every route back to the ad that started it.
OpenAI Pixel and Conversions API
Purchases, leads and sign-ups tracked with OpenAI’s own tools, so Conversions campaigns learn from real customers.
GA4, UTMs, LINE and calls
Every ChatGPT click tagged and visible in GA4, with LINE taps, calls and form fills counted as enquiries you can check.
Consent Mode and PDPA
We connect tracking to your cookie banner, so it follows each visitor’s choice and supports your obligations under Thailand’s PDPA.
Campaign objectives in OpenAI’s Ads Manager: Views (paid per 1,000 impressions), Clicks (paid per click) and Conversions, which optimises for an action you choose.
Ways to measure conversions: the OpenAI Pixel on your website and the Conversions API from your server, added in May 2026.
Private chats shared with advertisers. You receive combined performance numbers, never anyone’s conversation.
OpenAI (August 2026)
We report enquiries and revenue, not just clicks. If your website needs fixing first, we’ll tell you before you spend.
Ads and answers, together
Why ChatGPT Ads work best with AEO
Your ad appears below ChatGPT’s answer. If that answer recommends a competitor, your ad starts from behind, so the strongest position is to be named in the answer and visible beneath it.
The answer comes first
People read ChatGPT’s answer before they see any ad. AEO helps AI understand, trust and mention your brand, so your ad supports the answer instead of fighting it.
You can’t buy the answer
OpenAI says ads are labelled, kept separate and never influence what ChatGPT says. Anyone selling a paid spot inside the answer is selling something that doesn’t exist.
See both sides with GrixTrack
Our tracker, GrixTrack, shows when ChatGPT and other AI tools mention or cite your brand, so you can see paid and organic AI visibility side by side.
Sources: OpenAI: expanding access to AI with ChatGPT Ads (August 2026); OpenAI ad policies. Availability and rules change often; we check before every plan. Grixhub is an independent agency and isn’t affiliated with or endorsed by OpenAI. ChatGPT is a trademark of OpenAI.
Who it suits
ChatGPT Ads for businesses people ask AI about
ChatGPT Ads suit businesses whose customers research and compare before they buy, in categories OpenAI allows outside the US.
Hotels and travel
Guests ask ChatGPT to plan trips and shortlist places to stay. A well-matched ad can bring direct bookings instead of commission-heavy ones.
Online shops
Shoppers ask for product comparisons and gift ideas. We match ad cards to those moments and track every sale.
Schools and courses
Parents and students ask which school, course or language programme to choose. Ads can put you on that list.
B2B and software
Teams ask ChatGPT which tool or supplier fits their needs. We measure leads that turn into real deals, not just clicks.
Restaurants and lifestyle
People ask where to eat, what to do and where to celebrate. Local brands can show up right when plans are made.
Clinics, finance and legal: check first
OpenAI blocks regulated medical ads, and restricts health, finance and legal services. Legal-services ads are currently allowed only in the US, for advertisers licensed to practise law where the ad appears. Health and finance ads are also US-only, where OpenAI approves eligible advertisers case by case. We’ll check your case honestly, and point you to AEO if ads aren’t allowed.
Policy summary based on OpenAI ad policies (updated 10 September 2026) and TechWyse (August 2026). This isn’t legal advice; OpenAI makes the final call on every ad.
Your options
Run it yourself, hire a freelancer, or work with an agency?
Ads Manager is open to any eligible business, so you can try it yourself; an agency makes sense when you want a clean test, proper tracking and someone accountable for the result.
| What matters | Doing it yourself | A freelancer | Grixhub |
|---|---|---|---|
| Time from you | Hours learning a new platform | Some, to brief and check | A short monthly call |
| Policy check | Learn by rejection | Varies by person | Checked before you spend |
| Conversion tracking | Often skipped | Varies by person | Pixel or Conversions API, tested before launch |
| Landing pages | Usually the home page | Often outside their scope | Matched to the question, with our web team |
| Link to AEO and SEO | Separate | Rarely | Planned together with AEO and SEO |
| Reporting | Ads Manager dashboard | Varies | Plain-language report tied to enquiries |
Already running Google Ads? We can plan both channels together on our Google Ads management service.
Budget and pricing
What do ChatGPT Ads cost?
You pay two separate things: your ad spend, which goes directly to OpenAI, and our management fee, which we quote upfront after a fit check.
Ad spend
Paid to OpenAI from your own card. Prices are set by auction, per 1,000 views or per click. OpenAI sets a minimum daily budget that depends on your billing currency, for example US$25 a day.
Management fee
A custom monthly fee for setup, creative, tracking, testing and reporting, quoted in writing before you start. Minimum 30 days, then stop any time. Management fees are non-refundable; see our Refund Policy.
One-off setup
Tracking, landing pages or website fixes, only if you need them. We tell you exactly what’s needed and why.
Illustrative example: if a click costs about ฿100 and one visitor in 25 sends an enquiry, 20 enquiries a month need about 500 clicks, or roughly ฿50,000 in ad spend. Real click prices depend on your category and the auction, so we do this maths with your numbers before you commit.
Figures are a made-up example to show the method, not a quote or a promise. Minimum budget: OpenAI Help.
Test
Find out if it works for you
- Fit and policy check
- Ads Manager setup in your name
- OpenAI Pixel and UTM tracking
- One campaign, a few ad groups
- Honest verdict report at 30 days
Grow
Scale what works
- Everything in Test
- Conversion campaigns with the Conversions API
- More context hints and creative tests
- Landing pages matched to questions
- Monthly call with your contact person
Lead
Own the AI conversation
- Everything in Grow
- AEO to earn mentions in the answer
- GrixTrack AI visibility tracking
- Planned with Google Ads and SEO
- Thai and English, quarterly strategy
Why Grixhub
Why choose Grixhub as your ChatGPT Ads agency
We’re an AEO-led agency: we already work on how AI answers talk about brands, so we see ChatGPT Ads as one part of a bigger AI visibility plan.
AEO and ads under one roof
Ads, AEO, SEO, Google Ads and landing pages planned together, so paid and organic AI visibility support each other.
A senior strategist on your account
Your account is led by founder Jade Teekhasaenee, a senior digital marketing and SEO strategist.
Thai and English, natively
We understand how Thai customers ask questions, chat on LINE and decide, and how international customers ask in English.
Careful tests, honest verdicts
We treat a new channel like an experiment: clear goal, tracked results, and a straight answer about whether it’s worth more of your money.
We hold a 4.9★ rating on Fastwork. Meet the people behind Grixhub on our About page, or see our AEO, Google Ads, Facebook Ads and website development services.
FAQ
ChatGPT Ads questions, answered simply
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that OpenAI shows below ChatGPT’s answers, matched to the conversation. Each ad is a clearly labelled card with a brand name, logo, title, short copy, image and link. Businesses buy them in OpenAI’s Ads Manager, paying per 1,000 views or per click.
Are ChatGPT Ads available in Thailand?
Yes. ChatGPT Ads went live in Thailand on 23 September 2026, along with Indonesia, Malaysia, the Philippines, Singapore, Vietnam and Taiwan. A business based in Thailand can sign up for OpenAI’s Ads Manager directly. As of 21 October 2026, ChatGPT Ads were available in 89 countries.
Who sees ads in ChatGPT?
Adult users on ChatGPT’s Free and Go plans. Plus, Pro, Business, Enterprise and Edu plans are ad-free, accounts identified as under 18 don’t see ads, and OpenAI keeps ads away from sensitive conversations such as health, mental health and politics.
Do ads change ChatGPT’s answers?
No. OpenAI says ads are clearly labelled, shown separately from the answer and do not influence what ChatGPT says. That’s why we pair ads with AEO, which works on how the answer itself describes your brand.
Can advertisers see my conversations?
No. OpenAI says advertisers never get access to people’s chats. Advertisers see combined performance numbers such as views, clicks, spend and conversions.
How does targeting work in ChatGPT Ads?
Instead of keywords, you give OpenAI context hints: short descriptions of the needs, situations and questions where your ad fits. OpenAI then matches ads to relevant conversations. We write and test these hints for you.
How much do ChatGPT Ads cost?
You pay two things: your ad spend, set by auction per 1,000 views or per click and paid directly to OpenAI, and our monthly management fee, quoted in writing before you start. OpenAI also sets a minimum daily budget that depends on your billing currency, for example US$25 a day.
Is the ad budget included in your fee?
No. Your ad spend is paid to OpenAI from your own card, and our fee is separate. That way you always see exactly what OpenAI charged you.
Is there a minimum contract?
Minimum 30 days, then stop any time. The first 30 days cover the fit check, tracking, setup and the first weeks of testing. After that you can stop whenever you like, and your account and data stay yours.
Can every business advertise on ChatGPT?
No. OpenAI’s ad policies don’t allow categories such as alcohol, gambling, dating, political ads and regulated medical products, and they restrict finance, healthcare and legal services. Legal-services ads are allowed only in the US, for advertisers licensed to practise law where the ad is shown. Health and finance ads are also limited to the US, where OpenAI approves eligible advertisers case by case. We check your category before you spend anything.
Can clinics run ChatGPT Ads in Thailand?
In most cases, not yet. OpenAI blocks regulated medical products, services and claims, keeps ads out of health conversations, and its limited approvals for healthcare advertisers currently apply in the US. For clinics, we usually recommend AEO first, so ChatGPT can describe and recommend you in its answers.
How do you measure results?
We set up the OpenAI Pixel or Conversions API, tag every click for GA4 and count LINE taps, calls and form fills as enquiries. Before launch, we agree with you what counts as a lead, so the report shows enquiries and revenue, not just clicks.
Do you have ChatGPT Ads case studies?
Not yet, and we won’t pretend otherwise. ChatGPT Ads only launched in Thailand in September 2026, so no agency here has long-term results. We bring careful testing, proper tracking and AEO experience, and we report honestly on what we find.
How is ChatGPT advertising different from Google Ads?
Google Ads show when people search keywords; ChatGPT Ads show below an AI answer during a conversation. ChatGPT uses context hints instead of keywords, reaches only Free and Go users, and is much newer, with less data to learn from. Many businesses use both.
What’s the difference between ChatGPT Ads and AEO?
ChatGPT Ads are paid cards below the answer. AEO, or Answer Engine Optimization, is organic work that helps ChatGPT and other AI tools understand, trust and mention your brand inside the answer. Ads can start quickly; AEO builds lasting visibility.
How soon will I know if ChatGPT Ads work for us?
Clicks and costs show within days, but judging enquiries usually takes a few weeks of data. We give you a clear verdict after the first 30 days, then decide with you whether to scale, adjust or stop.
Should my business try ChatGPT Ads now?
If your customers research and compare before buying, your category is allowed, and you can track enquiries, an early, controlled test can teach you a lot while the channel is new. If your category is restricted or your tracking isn’t ready, start with AEO and tracking first.
Ready to be there when they ask?
Tell us what you sell and who you want to reach. We’ll check whether ChatGPT Ads fit your business, and show you how to test them without wasting a baht.
Or email jade@grixhub.com, or use our contact page · Bangkok, Thailand
Last updated November 2026
Grixhub is a digital growth and technology company in Bangkok, Thailand: SEO, AEO, digital marketing, paid media management, websites, apps and AI automation.
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