Instagram ads management · Reels, Stories & Explore
Instagram Ads agency: be the Reel they stop for, save and buy from.
Grixhub plans, creates and runs Instagram ads for businesses in Thailand, Asia and beyond. We make Reels, Stories and carousels that feel at home in the feed, start real conversations in Instagram Direct, and track DMs, leads and sales back to the ads that started them, as far as the data allows. Beautiful is the starting point. Customers are the goal.
Already running Instagram ads? Book a free call and we’ll walk through your account with you, view-only, before you decide anything.
Instagram placements we use:
- Reels
- Stories
- Feed
- Explore
- Profile feed
- Search results
Ad types we run:
- Click-to-DM ads
- Partnership ads
- Catalog ads
- Lead ads

Sound familiar?
A beautiful feed. A quiet inbox.
Instagram is where people discover brands, compare them and decide who to trust. It’s also where good-looking posts quietly fail to sell. The gap is rarely the photo. It’s the hook, the offer, the placement and the tracking behind it.
Boosting from the app
The Boost button is easy, but it skips most of what Ads Manager can do: real objectives, placements, proper testing and tracking that counts customers.
Reels that lose them in a second
On Instagram, people decide in a moment. If the first second looks like an ad, the thumb keeps moving and you pay for nothing.
DMs that sit unanswered
“Price?” arrives at 10 p.m. Nobody replies until tomorrow, and nobody knows which ad brought the people who actually bought.
Followers who never buy
Likes and follows look great in a report. But you can’t pay staff with followers, and nobody can tell you how many became customers.
Meta’s estimated Instagram ad reach in Thailand in late 2025, as reported by DataReportal: equal to 28.7% of the total population. Separately, the same data puts it at 34.4% of adults aged 18 and over. Ad reach grew 13.9% between October 2024 and October 2025. Ad reach is Meta’s estimate of who ads can reach, not a count of unique people. A growing, younger, visual audience is already scrolling. The work is getting the right people to stop, and to act.
Source: DataReportal, “Digital 2026: Thailand”, based on Meta’s advertising reach data (late 2025)
The basics, in plain words
What is Instagram Ads management?
Instagram Ads management is the ongoing work of planning, creating and improving paid campaigns that appear inside Instagram: in Reels, Stories, the main feed, Explore, profile feeds and search results. We build and manage Instagram campaigns in Meta Ads Manager. A good manager picks the right objective and placements, makes creative that feels native to Instagram, connects each ad to a DM, form or page built to convert, tracks enquiries as far as the data allows, and cuts the spend that doesn’t bring customers.
Instagram ads and Facebook ads share the same ad system, but people use Instagram differently: faster, more visual, more creator-led, and more likely to message than to fill in a long form. That’s why we plan Instagram as its own channel, with its own creative, even when the campaign runs across both. Need both? See our Facebook Ads service.
What’s included
Instagram Ads services: from the first second to the sale
Twelve parts that work as one system. We start where your money is leaking most, then build from there.

Account and profile check
We review your ad account and your Instagram profile together: bio, highlights, link, recent posts and replies. Many people check your profile before they buy, so it should support the decision your ad started.
Reels ads built for the first second
Vertical 9:16 video with a hook in the opening frame, captions for sound-off viewing, and a clear next step. Made to feel like Instagram, not like a TV ad.
Stories ads that feel native
Full-screen Stories with stickers, polls-style framing and a strong tap-through, designed around the parts of the screen Instagram’s buttons cover.
Feed and carousel ads
4:5 images and swipeable carousels that tell a story card by card: before and after, step by step, or one product in five ways.
Click-to-Instagram Direct ads
Ads that open a DM with a welcome message and quick questions, so curious people start a real conversation instead of scrolling away.
Partnership ads with creators
Ads run from a creator’s handle with their permission, labelled as a paid partnership, so your offer reaches people in a voice they already trust.
Shopping and catalog ads
For online shops: a clean product catalog connected to Meta, with carousel and collection ads that show each person the products they are most likely to buy.
Lead ads with Instant Forms
Short, pre-filled forms that open inside Instagram, with a few qualifying questions, so your team calls people who are ready.
Meta Pixel and Conversions API
Browser and server events with deduplication and one agreed list of results, so Meta learns from real leads and sales, not taps.
Retargeting warm audiences
Gentle reminders for people who watched your Reels, visited your profile, engaged with posts or messaged you, handled in line with the consent you collected, and never using health or other sensitive data.
Ads planned for policy, and account health
Ads written within Meta’s Advertising Standards, plus business verification and secure access, so your ads are less likely to be interrupted.
Reporting you can actually read
A plain-language monthly report: spend, DMs, leads, sales, cost per result, the creative that won, what we changed and what’s next.
Writing captions yourself? Our free Character Counter checks Thai and English text length before you publish.

Boost or campaign?
Boosting on Instagram vs. running Instagram ads in Ads Manager
Boosting from the Instagram app is a quick way to show one post to more people; an Ads Manager campaign is how you turn ad spend into DMs, leads and sales you can measure.
| What matters | Boost in the app | Ads Manager campaign |
|---|---|---|
| Goal | Mostly profile visits, messages or website visits | Any of Meta’s six objectives, from awareness to sales |
| Creative | One existing post or Reel | Several concepts and formats, tested against each other |
| Placements | Mainly where the post already lives | Reels, Stories, feed, Explore, profile feed and search, chosen on purpose |
| Tracking | Likes, follows and taps | DMs, leads and purchases via Pixel and Conversions API |
| Audiences | Simple targeting | Location, age and exclusions, plus warm audiences and customer signals |
| Best for | Giving a great post a quick push | Getting customers at a cost you can measure and improve |
Boosting isn’t wrong. A Reel that’s already flying organically can be worth a push. It just shouldn’t be your whole Instagram plan.
Formats and placements
Which Instagram ad placement is right for you?
Reels and Stories win attention, the feed builds trust, and Explore and search reach people looking for something new. Most accounts do best with a mix, made in the right shape for each.
| Placement | Format | Best for | Our tip |
|---|---|---|---|
| Reels | Full-screen vertical video, 9:16 | Discovery, new customers, product demos | Hook in the first second; keep text clear of the bottom caption area |
| Stories | Full-screen vertical photo or video, 9:16 | Offers, launches, quick taps to DM or shop | One idea per frame; a clear tap or swipe action |
| Feed | Photo, video or carousel, best at 4:5 | Explaining, comparing, building trust | Carousels tell a story card by card |
| Explore | Photo or video, shown in Explore | Reaching people browsing new interests | Creative that looks like the best organic posts there |
| Profile feed | Shown between posts on profiles | Extra reach next to content people chose | Uses your feed creative |
| Search results | Shown in Instagram search | People actively looking for ideas | Clear product and benefit in the first frame |
Placements are chosen in Meta Ads Manager, and Meta can also spread ads across placements automatically. We let it test where that helps and set placements by hand where your creative only fits one shape. Your Instagram ads can also run on Facebook, Messenger and Threads from the same campaign.
The first second decides
Reels-first creative that feels like Instagram, not like an ad
People reward content that feels native: real faces, real voices and a strong hook. Meta’s system increasingly uses the ad itself to decide who sees it, so varied, well-made creative is often one of the biggest levers, alongside clean tracking and a strong offer.

Hook first, logo later
The first frame shows the problem, the result or a face, not a logo. Brand comes in once people are watching.
Native, not over-polished
Phone-shot Reels, creator-style talking heads and screen recordings often beat glossy TV-style edits. We match the feel of the feed.
Fresh ideas on a steady rhythm
We watch hook rate, frequency and cost per result, and rotate genuinely new concepts in before people get tired of the old ones.
Genuinely different creative concepts we aim to test per campaign: different hooks and angles, not just new colours.
How Grixhub builds creativeThe taller feed shape for images and carousels, so your ad takes up more of the screen in the main feed.
How Grixhub builds creativeThe full-screen vertical shape for Reels and Stories. We keep text and buttons clear of the areas Instagram’s own interface covers.
How Grixhub builds creativeGrixhub is an independent agency and isn’t affiliated with or endorsed by Meta. Instagram, Facebook, Messenger, WhatsApp and Threads are trademarks of Meta Platforms, Inc.
Creators and partnership ads
Let creators your customers already follow tell your story
Partnership ads run from a creator’s handle, with their permission and a “Paid partnership” label, so your ad arrives in a voice people already know. The creator’s own original posts about your brand are labelled as paid partnerships too.

Find the right creators
Small and mid-size creators whose audience matches your customers, checked for real engagement, not just follower counts.
Brief, approve, then boost
A clear brief, your approval before anything goes live, and a written agreement with each creator covering paid use, rights, duration, markets, edits and fees.
Measured like any other ad
Partnership ads are tested against your brand ads on the same goals, so you see which voice brings customers at the lower cost.
Written agreement with every creator before any partnership ad runs, covering paid use, rights, how long and in which markets the content can run, what can be edited, and fees.
How Grixhub works with creatorsHow we work
Five steps, from first call to a busy inbox
No guesswork and no black box. You approve the plan, you see every change, and you always know what your budget is doing.

- 1
Listen and review
We learn your business, margins and best customers, then review your ad account, Instagram profile, Pixel and website with view-only access.
Week 1 - 2
Fix tracking and profile
Pixel, Conversions API, DMs, forms and LINE clicks set up and tested, and your profile tidied so it converts the people your ads send.
Weeks 1–2 - 3
Create and build
Reels, Stories and carousel concepts, copy in Thai and English, campaigns and audiences, all agreed with you before launch.
Weeks 2–3 - 4
Launch and learn
We watch spend daily while Meta’s system learns, and cut what isn’t working as soon as the numbers show it.
First 4–6 weeks - 5
Refresh, improve, report
New creative on a steady rhythm, weekly checks, and a plain-language monthly report with a clear plan for the next baht.
Every month
Timings are typical, not promises. New accounts and accounts with little conversion data take longer to learn.

Our promise
Every baht accounted for
You own the ad account and the Instagram profile, you see every change, and every report ties spend to the DMs, leads and sales we can measure, not just likes.
- Your account, your data. Your business portfolio, ad account, Pixel and Instagram profile stay in your name.
- Ad spend goes straight to Meta, paid from your own card, kept separate from our fee.
- A named contact who knows your business and answers in plain words.
- View-only access first: we review before we touch anything.
- Results you can check: we agree what counts as a lead or a sale before launch.

What we’ll never do
Honest Instagram ads, with no hidden tricks
We never promise guaranteed sales, followers or viral Reels, and we never hide spend, data or changes from you.
- Promise guaranteed sales, leads, followers or “going viral”. Results move auction by auction.
- Buy fake followers or engagement, or call likes and reach “results”.
- Run ads from our own account, or keep your Pixel and audiences when you leave.
- Raise your budget without showing you why.
- Run ads that break Meta’s Advertising Standards or Thailand’s PDPA.
Tracking that tells the truth
See which Reels bring customers, as far as the data allows
On Instagram, many customers never touch your website. They DM, tap through to LINE, call, or screenshot your post and visit later. If those enquiries aren’t measured, your best ads can look weaker than they are, and Meta’s optimisation has less to learn from. We connect as many of those routes as the data allows back to the ad that started them.
Pixel and Conversions API
Browser and server events sent together and deduplicated, with one agreed definition of a lead, a booking and a sale.
DMs, LINE, calls and offline sales
Chats started from ads are counted as conversations; LINE clicks and calls are tracked as separate actions, because a LINE click shows intent but isn’t a confirmed chat. Sales that close later can be sent back to Meta from your CRM or a simple sheet, using only data your customers agreed to share, and never health or other sensitive data.
Consent and PDPA
We connect tracking to your cookie banner and customer consent, so data use follows each person’s choice and supports your obligations under Thailand’s PDPA.
Agreed definition of a lead, a booking and a sale, written down before launch, so every report counts the same thing.
How Grixhub reportsRoutes we track separately: DMs, form leads, LINE clicks and calls. Each is labelled for what it is, so a tap is never reported as a sale.
How Grixhub reportsWays Meta receives your results: the Pixel in the browser and the Conversions API from your server. We set up both and deduplicate them, so fewer results are lost or double-counted.
Meta for Developers: Conversions APIAcross the Pixel, Conversions API, CRM and offline uploads, and audiences, we only use permitted, consented, non-sensitive data, and we never send health details, private messages or other sensitive personal data to Meta. We report DMs, leads and revenue, not just reach and followers. If your profile, website or chat replies need fixing first, we’ll tell you before you spend.
Thailand buys in the chat
Turn DMs into customers, not just conversations
For many Thai businesses the best Instagram ad doesn’t send people to a website at all. It opens a DM, and a fast, friendly reply closes the sale.

Click-to-Instagram Direct ads
Ads that open a DM with a welcome message and quick questions, in Thai or English, so the first reply already moves people forward.
A smooth path to LINE
Many customers would rather finish on LINE. We send ad clicks to your LINE OA through a tracked page or link, and count those LINE clicks too, kept separate from confirmed chats.
Fast replies, ready answers
Saved replies, FAQs and simple automations set up with your team, so nobody waits until tomorrow for a price. Need more? Our AI & automation team builds chat assistants.
For online shops
Shoppable ads that take people from “I want that” to checkout
Instagram is where people find products they didn’t know they needed. Catalog ads show each person the products they are most likely to buy, and send them straight to the product page.

A clean product catalog
Your products, prices and stock connected to Meta from your shop or a feed, and we check catalog availability and pricing to reduce outdated listings.
Advantage+ catalog and sales campaigns
Meta’s AI-driven campaigns set up with the controls that still matter: location, age, excluded customers, languages and budget rules designed around your margin.
Win back the browsers
People who viewed a product or added to cart see it again, with the right reminder or offer, while existing customers can be excluded or upsold.

Ad policies and account health
Ads planned for approval, and an account set up to stay healthy
Instagram ads follow the same Meta Advertising Standards as Facebook ads, so we plan for the rules from the first draft.
Health, beauty and clinics
Meta restricts some health and appearance content, such as certain before-and-after images and copy that makes people feel bad about their bodies. In Thailand, ads for clinics, medical services and health products may also need approval under Thai advertising rules before they run. We plan creative and wording designed to pass review.
Creators, disclosure and rights
Partnership ads carry a “Paid partnership” label, and we only use creator content, music and images you have the rights to use in ads.
Verification and secure access
Business verification, two-factor sign-in and the right roles for your team and ours, so one lost password is far less likely to take your ads or profile offline.
Sources: Meta Advertising Standards; Meta for Developers: Special Ad Categories. Depending on the market and the topic, ads about credit and financial products, employment, housing, or social issues, elections and politics may need a special ad category, which limits targeting. If an ad or account is restricted, we help you fix the likely cause and request a review through Meta’s official process. Meta makes the final decision.
Who we help
Instagram ads for brands people want to look at
Instagram works best when your product or service is visual, when trust comes from seeing real results and real people, and when a DM can turn into a booking or a sale.

Clinics, beauty and wellness
Treatment and promotion ads within Meta’s health rules and Thai advertising approval requirements, with booking DMs tracked from the first message.
Fashion, beauty and online shops
Catalog ads, Reels try-ons and creator content, with bidding designed around your margin.
Hotels, cafés and restaurants
Mouth-watering Reels and Stories, direct-booking campaigns and offers in the languages your guests speak.
Courses, events and fitness
Launches, intakes and class sign-ups, timed around the moments when people decide.
Lifestyle and local brands
Ads around your location for people nearby, with DMs, calls and directions.
Creators and personal brands
Promote your offers, courses or services with lead forms and DMs, and track which content actually brings clients.
Your options
Run Instagram ads yourself, hire a freelancer, or work with an agency?
Doing it yourself saves the fee but costs time and often wastes spend; an agency makes sense once your ad budget, or the cost of a missed customer, is worth protecting.
| What matters | Doing it yourself | A freelancer | Grixhub |
|---|---|---|---|
| Time from you | Hours every week | Some, to brief and check | A short monthly call |
| Reels and Stories | When you find time | Often extra, or from you | Planned every month, in Thai and English |
| Creators and partnership ads | Ad hoc | Rarely included | Briefed, approved and tested as ads |
| Pixel and Conversions API | Often Pixel only | Varies by person | Set up and tested before launch |
| DMs and LINE | Counted by memory | Rarely tracked | Tracked back to the ad where the data allows |
| Holiday and sick-day cover | None | Usually none | A team, with a named lead |
| Link to Facebook, Google, SEO and AI visibility | Separate | Rarely | Planned together |
| Reporting | Instagram insights and Ads Manager | Varies | Plain-language report tied to customers |
Weighing Instagram against other channels? Facebook Ads reach a broader, older audience and are great for messages and leads; Google Ads catch people already searching. Many businesses run all three with one plan.
Budget and pricing
What do Instagram ads cost?
You pay two separate things: your ad spend, which goes directly to Meta, and our management fee, which we quote upfront after we see your account.

Ad spend
Paid to Meta from your own card. You can start small, but your budget needs to buy enough results each week for Meta to learn. Meta bills from abroad, so check with your accountant how Thai VAT applies to your company.
Management fee
A custom monthly fee for strategy, campaigns, tracking, optimisation and reporting, quoted in writing before you start. Minimum 30 days, then stop any time.
Creative and creators
Reels shoots, extra creative, creator fees, tracking or new landing pages, if you need them. We tell you exactly what’s needed and why before any work starts.
Illustrative example: if a DM from your ad costs ฿50 and one DM in five becomes a sale, 40 sales a month need about 200 DMs, or roughly ฿10,000 in ad spend. We do this maths with your real numbers before you commit, so the budget fits the goal.
Figures are a made-up example to show the method, not a quote or a promise.Launch
Start right, waste less
- Account and profile review
- Pixel and Conversions API
- One campaign: DMs, leads or sales
- Fresh Reels, Stories or carousel creative
- Weekly checks, monthly report
Growth
Scale what works
- Everything in Launch
- Prospecting and retargeting
- Advantage+ Sales or Leads
- Regular Reels, Stories and carousel tests
- DM setup and LINE handover
- Monthly call with your contact person
Scale
Own your niche
- Everything in Growth
- Creator partnership ads
- Catalog and shopping ads
- Thai and English, or several markets
- Offline sales and CRM results sent to Meta (consented, non-sensitive data only)
- Instagram, Facebook and Google Ads planned together, with SEO, AEO and quarterly strategy
All Grixhub fees and subscriptions are non-refundable, except where Thai law requires otherwise, and cancelling only stops the next renewal. See our Refund Policy.

Why Grixhub
Why choose Grixhub as your Instagram Ads agency
One accountable team for Instagram, Facebook, creative, website, SEO and AI, led by a senior strategist, and measured on customers, not likes.
Ads, website and search under one roof
Instagram and Facebook Ads, Google Ads, landing pages, SEO, AEO and AI automation planned together, so nothing falls between two agencies.
A senior strategist on your account
Your account is led by founder Jade Teekhasaenee, a senior digital marketing and SEO strategist.
Thai and English, natively
We know how Thai customers comment, DM and decide, that many would rather finish on LINE, and how international customers think too.
Measured on customers
DMs, leads, bookings and sales, explained simply. Rankings and AI mentions tracked too, with GrixTrack.
Rated 4.9★ on Fastwork. Meet the people behind Grixhub on our About page, or see our Facebook Ads, Google Ads, ChatGPT Ads and website development services.
FAQ
Instagram Ads questions, answered simply
What does an Instagram Ads agency do?
An Instagram Ads agency plans, creates and manages your paid campaigns on Instagram: Reels, Stories, feed, Explore, profile feed and search placements. That covers strategy, creative and copy, audiences, budgets, creator partnership ads, Pixel and Conversions API tracking, profile and landing page advice, and reporting. A good agency also cuts the spend that doesn’t bring customers.
How much does Instagram Ads management cost?
You pay two things: your ad spend, which goes directly to Meta, and a monthly management fee. Our fee is a custom quote based on how many campaigns, languages and markets you need and how much new creative you want, and we give it to you in writing before you start.
Is the ad budget included in your fee?
No. Your ad spend is paid to Meta from your own card, and our fee is separate. That way you always see exactly what Meta charged you.
What is the minimum budget for Instagram ads?
Meta lets you start with a small daily budget, so there’s no big entry fee. The real question is whether your budget buys enough DMs, leads or sales each week for Meta’s system to learn. We work it out from your real costs before you commit.
Is there a minimum contract?
Minimum 30 days, then stop any time. The first 30 days cover setup, tracking, creative and the first weeks of learning. All Grixhub fees and subscriptions are non-refundable, except where Thai law requires otherwise, and cancelling only stops the next renewal (see our Refund Policy), and your ad account, Instagram profile, Pixel and data always stay yours.
Should I boost posts in the Instagram app or use Ads Manager?
Boosting is fine for giving a great post a quick push. To get customers at a cost you can measure and improve, you need Ads Manager campaigns with the right objective, several creatives to test and proper tracking. Many businesses use campaigns for results and boost only now and then.
Do I need a Facebook Page to run Instagram ads?
Not necessarily, but we manage Instagram campaigns through Meta Ads Manager, so your Instagram professional account should be connected to your Meta business portfolio. We set up the connections and access for you, and everything stays in your name.
Which is better for my business: Instagram or Facebook ads?
They share the same ad system but reach people in different moods. Instagram suits visual products, younger audiences, creators and DMs; Facebook reaches a broader audience and is strong for messages and lead forms. For many businesses we recommend running both from one campaign, with creative made for each placement. See our Facebook Ads page.
What Instagram ad formats do you make?
Reels, Stories, single image and video feed ads, carousels, collection and catalog ads, and partnership ads with creators. Every piece is made in the right shape for its placement and checked by a person before it runs.
Do you work with influencers and creators?
Yes. We find creators whose audience matches your customers, brief them, get your approval, and run their best posts as partnership ads from their handle with a “Paid partnership” label. Each creator works under a written agreement covering paid use, rights, duration, markets, edits and fees, and their original posts are labelled as paid partnerships too.
How long do Instagram ads take to work?
Ads can start once they pass Meta’s review, which is often quick but can take longer. Meta’s system then needs a learning period, generally roughly 50 optimisation events a week for each ad set. How quickly results and costs improve depends on your budget, offer, competition and conversion data, and costs can still move with the auction.
Can you guarantee followers, sales or viral Reels?
No one can honestly guarantee sales, followers or going viral. Results depend on your offer, your market and Meta’s auction. What we can promise is clean tracking, honest reports and constant work to lower your cost per customer. We never buy fake followers or engagement.
Will Instagram ads grow my followers?
They can, but followers aren’t the goal we optimise for. We focus on DMs, leads and sales; new followers usually come along with good ads, and we report them separately so they never hide the real results.
How do you track sales from Instagram DMs and LINE?
Chats started from click-to-Instagram Direct ads are counted inside Meta. LINE clicks and calls from your website are tracked as separate events (a LINE click isn’t a confirmed chat), and sales that close later can be sent back to Meta from your CRM or a simple sheet, using only permitted, consented data and never health or other sensitive data, so the system learns which ads bring real customers.
Can you work in my existing ad account?
Yes. We ask for partner access through your Meta business portfolio, start view-only, review what’s there and keep the history Meta has already learned from. The account always stays in your name.
Can you advertise clinics, beauty or supplements on Instagram?
Yes, within Meta’s Advertising Standards and Thai advertising law. Clinic, medical and health product ads may need approval from the relevant Thai authority before they run, and Meta adds its own rules, such as limits on some before-and-after images and claims, so we plan the creative and wording to give it the best chance of passing review.
Do you also manage our organic Instagram posts?
Our focus is paid ads, the profile and the creative that makes ads work. We often reuse your best organic posts as ads and advise on what to post next, and we can recommend organic content support if you need a full content calendar.
What will my monthly report show?
A short, plain-language report on a fixed date each month: spend, DMs, leads, sales, cost per result, the Reels and creative that worked best, what we changed and why, and what we’ll do next.
What do you need from me to get started?
Your Instagram profile and website, the products or services you want to promote, your target areas and customers, any photos or videos you already have, and view-only access to your ad account. We handle the rest.

Ready to be the Reel they stop for?
Tell us what you sell, who you want to reach and what a new customer is worth to you. We’ll show you what your Instagram ads could be doing, before you spend another baht.
Or email jade@grixhub.com, or use our contact page · Bangkok, Thailand
Last updated November 2026




