Facebook & Instagram ads management · Meta Ads

Facebook Ads agency: stop boosting posts. Start getting customers.

Grixhub plans, creates and runs Facebook and Instagram ads for businesses in Thailand, Asia and beyond. We make ads people actually stop for, then track messages, forms, calls and sales back to the ads that started them, as far as the data allows. So you finally get a straight answer to the only question that matters: is this making us money?

Already running ads? Book a free call and we’ll walk through your Ads Manager with you, view-only, before you decide anything.

Campaigns we run for you:

  • Facebook
  • Instagram
  • Messenger
  • WhatsApp
  • Threads
  • Reels & Stories
  • Lead forms
  • Advantage+ campaigns
Grixy, the Grixhub robot mascot, pointing at a phone that shows a social media ad with likes and hearts

Sound familiar?

Lots of likes. Not many customers.

Facebook and Instagram can put your business in front of the people most likely to buy. They can also quietly spend your budget on people who scroll straight past. The difference is rarely the Boost button. It’s the strategy, the creative and the tracking behind it.

You press Boost and hope

Boosting feels like advertising, but it skips most of what Ads Manager can do: real objectives, audiences, placements and proper testing.

Messages nobody follows up

Your inbox fills with “how much?” Half get answered tomorrow. Nobody knows which ad brought the people who actually bought.

Ads that worked, then stopped

The same image for months, costs creeping up, results sliding down. Your audience has simply seen it too many times.

An agency that went quiet

A monthly PDF full of reach and impressions, but no straight answer to “how many customers did we get?”

51.5M

Facebook’s estimated ad audience in Thailand in late 2025, according to Meta’s ad planning data as reported by DataReportal: equal to 71.9% of the population. Ad reach is Meta’s estimate of audience size, not a count of unique people. Your customers are already scrolling. The work is getting the right ones to stop, and to act.

Source: DataReportal, “Digital 2026: Thailand”, based on Meta’s advertising reach data (late 2025)
Grixy, the Grixhub robot mascot, scratching its head beside a pile of likes while holding an empty shopping bag

The basics, in plain words

What is Facebook Ads management?

Facebook Ads management is the ongoing work of planning, creating and improving paid campaigns across Meta’s apps: Facebook, Instagram, Messenger, WhatsApp, Threads and the Audience Network. A good manager chooses the right objective, gives Meta’s AI the right creative and the right signals, connects every ad to a chat or page built to convert, tracks each enquiry, and cuts the spend that doesn’t bring customers.

Step 2 has changed the most. Meta’s ad system increasingly uses the ad itself to decide who sees it, so creative now does more of the targeting work. Step 4 is where most accounts quietly fail: if Meta learns from likes and cheap clicks instead of real customers, it simply finds you more people who like and click.

What’s included

Facebook Ads services: everything between the scroll and the sale

Twelve parts that work as one system. We start where your money is leaking most, then build from there.

Grixy, the Grixhub robot mascot, shouting into a megaphone as photo, video and carousel ads fly out

Ad account audit and clean-up

We find the leaks first: overlapping audiences, too many tiny ad sets, tired creative, broken Pixel events and spend on placements that never convert.

Meta Pixel and Conversions API

The Pixel in the browser plus the Conversions API from your server, with deduplication and an agreed list of events, so Meta learns from real leads and sales even when cookies are blocked.

Scroll-stopping creative

Reels, short videos, carousels and images in Thai and English, built around a strong hook in the first seconds and made in genuinely different angles, so Meta has real options to test.

Messaging ads that start conversations

Ads that open a chat in Messenger, Instagram Direct or WhatsApp, with ready answers and a clear handover to your team, so warm leads don’t go cold overnight.

Lead ads with Instant Forms

Fast, pre-filled forms that open inside Facebook and Instagram, with a few qualifying questions, so your sales team calls people who are ready, not everyone who tapped.

Advantage+ Sales and Leads campaigns

Meta’s AI-driven campaigns, set up with the controls that still matter: location, minimum age, excluded customers, languages and sensible budget rules.

Catalog and dynamic product ads

For online shops: a clean product catalog connected to Meta, with ads that show each person the products they viewed or are most likely to buy.

Retargeting and customer lists

Gentle reminders for people who watched your video, visited your site or messaged you, plus your customer lists used as signals, handled in line with the consent you collected, and never using health or other sensitive data.

Landing pages that convert

If the page loses people, better ads won’t save it. We fix your existing pages or build fast new ones with our web team.

Thai and English ad copy

Copy written by people who think in both languages, and who know how Thai customers really talk in comments and chats.

Policy-safe ads and account health

Ads written within Meta’s Advertising Standards, the right special ad category when one applies, plus business verification and secure admin access, so your ads are less likely to be interrupted.

Reporting you can actually read

A plain-language monthly report: spend, messages, leads, sales, cost per result, what we changed and what we’ll do next.

Writing ads yourself? Our free Character Counter helps you check Thai and English ad text length before you publish.

Grixy, the Grixhub robot mascot, reading a map with a route and a pin

Boost or campaign?

Boosting a post vs. running a real Facebook Ads campaign

Boosting is a quick way to show one post to more people; an Ads Manager campaign is how you turn ad spend into messages, leads and sales you can measure.

Boosted posts compared with Ads Manager campaigns
What mattersBoosted postAds Manager campaign
GoalMostly more engagement or visitsAny of Meta’s six objectives, from awareness to sales
CreativeOne existing postSeveral ads and formats, tested against each other
PlacementsLimited choiceFeed, Reels, Stories, Messenger, Threads and more
TrackingLikes, comments and clicksMessages, leads and purchases via Pixel and Conversions API
Budget controlPer postPer campaign, with rules and schedules
Best forGiving a good post a quick pushGetting customers at a cost you can measure and improve

Boosting isn’t wrong. We still boost a great organic post now and then. It just shouldn’t be your whole advertising plan.

Choosing the objective

Which Facebook Ads objective is right for you?

Pick the objective that matches the result you actually want: Leads or Sales for customers, Engagement for messages, Awareness for reach. Meta then optimises for people likely to do that.

Meta Ads Manager campaign objectives and what each is best for
ObjectiveBest forWhat Meta looks forWhen we use it
AwarenessGetting your name knownPeople likely to remember your adLaunches, new branches, big promotions
TrafficSending people to a page or appPeople likely to click or landContent and offers, rarely on its own
EngagementMessages, video views, interactionsPeople likely to chat, watch or reactClick-to-Messenger, WhatsApp and Instagram chats
LeadsEnquiries and sign-upsPeople likely to fill in a form or chat with intentClinics, schools, B2B, property and services
App promotionApp installs and in-app actionsPeople likely to install and use your appApps with tracking set up in the app
SalesOnline purchases and bookingsPeople likely to buy or bookOnline shops and booking websites with good tracking

Where your ads can show: Facebook Feed, Reels, Stories, Marketplace and search results; Instagram Feed, Reels, Stories and Explore; Messenger; Threads; and apps and sites in the Audience Network. Objectives summary: Jon Loomer Digital.

Creative matters more than ever

Meta’s AI helps pick your audience. Your creative helps it find the right people.

Meta’s ad system increasingly uses the ad itself to decide who sees it, so varied, well-made creative is often one of the biggest levers, alongside clean tracking and a strong offer.

Grixy, the Grixhub robot mascot, holding a clapperboard next to a phone video ad and a ring light

Different ideas, not just different colours

Meta may treat near-identical ads as one. We make genuinely different concepts: the problem, the proof, the offer, the story, the how-to, so each one can find its own people.

Made for the format

Vertical 9:16 for Reels and Stories, 4:5 for feeds, captions for people watching with the sound off, and Thai subtitles where they help.

Refreshed before it tires

We watch frequency, hook rate and cost per result, and rotate new ideas in before costs climb, not after your results have already dropped.

+2.4%

Meta says its Andromeda ad-retrieval system, which chooses which ads each person could see, has delivered a 2.4% increase in conversions on Facebook since 2025.

PPC Land, October 2026 (Meta’s own data)
400M+

Monthly users on Threads as of January 2026, when Meta opened Threads ads to advertisers worldwide. One more place your Facebook and Instagram ads can appear.

TechCrunch, January 2026
6

Campaign objectives in Ads Manager: Awareness, Traffic, Engagement, Leads, App promotion and Sales. Choosing the right one tells Meta which result to optimise for.

Jon Loomer Digital

Advantage+ campaigns are now the default for Sales, App and Leads, and most targeting works as a suggestion, not a hard rule. Location, minimum age, excluded audiences and languages stay as firm controls. Jon Loomer Digital: Advantage+ Sales, App and Leads campaigns. Grixhub is an independent agency and isn’t affiliated with or endorsed by Meta. Facebook, Instagram, Messenger, WhatsApp and Threads are trademarks of Meta Platforms, Inc.

How we work

Five steps, from first call to a full inbox

No guesswork and no black box. You approve the plan, you see every change, and you always know what your budget is doing.

Grixy, the Grixhub robot mascot, sitting and writing in a notepad
  1. 1

    Listen and review

    We learn your business, margins and best customers, then review your ad account, Pixel and website with view-only access.

    Week 1
  2. 2

    Fix tracking first

    Pixel, Conversions API, messages, forms and LINE clicks are set up and tested, so Meta learns from real customers, not likes.

    Weeks 1–2
  3. 3

    Create and build

    Ad concepts, copy in Thai and English, campaigns, audiences and landing page fixes, all agreed with you before launch.

    Weeks 2–3
  4. 4

    Launch and learn

    We watch spend daily while Meta’s system learns, and cut what isn’t working as soon as the numbers show it.

    First 4–6 weeks
  5. 5

    Refresh, improve, report

    New creative on a steady rhythm, weekly checks, and a plain-language monthly report with a clear plan for the next baht.

    Every month

Timings are typical, not promises. New accounts and accounts with little conversion data take longer to learn.

Grixy, the Grixhub robot mascot, giving a thumbs up beside gold coins and a rising bar chart

Our promise

Every baht accounted for

You own the ad account, you see every change, and every report ties spend to the messages, leads and sales we can measure, not just likes.

  • Your account, your data. Your business portfolio, ad account, Pixel and Page stay in your name.
  • Ad spend goes straight to Meta, paid from your own card, kept separate from our fee.
  • A named contact who knows your business and answers in plain words.
  • View-only access first: we review before we touch anything.
  • Results you can check: we agree what counts as a lead or a sale before launch.
Grixy, the Grixhub robot mascot, holding a life ring

What we’ll never do

Honest Facebook Ads, with no hidden tricks

We never promise guaranteed sales or viral reach, and we never hide spend, data or changes from you.

  • Promise guaranteed sales, leads or “going viral”. Results move auction by auction.
  • Call likes, reach or cheap clicks “results” to make a report look good.
  • Run ads from our own account or keep your Pixel and audiences when you leave.
  • Raise your budget without showing you why.
  • Run ads that break Meta’s Advertising Standards or Thailand’s PDPA.
Grixy, the Grixhub robot mascot, following a dotted line from an ad to a shopping cart with a magnifying glass

Tracking that tells the truth

Know which ad brought which customer

In Thailand, many customers never fill in a form. They chat first, tap LINE, call, or walk in. If those enquiries aren’t counted, your best ads look like failures and Meta stops backing them. We connect as many of those routes as the data allows back to the ad that started them.

Pixel and Conversions API

Browser and server events sent together and deduplicated, with one agreed definition of a lead, a booking and a sale.

Messages, LINE, calls and offline sales

Chats started from ads are counted as conversations; LINE clicks and calls are tracked as separate actions, because a LINE click shows intent but isn’t a confirmed chat. Sales that close later can be sent back to Meta from your CRM or a simple sheet, using only data your customers agreed to share, and never health or other sensitive data.

Consent and PDPA

We connect tracking to your cookie banner and customer consent, so data use follows each person’s choice and supports your obligations under Thailand’s PDPA.

1

Agreed definition of a lead, a booking and a sale, written down before launch, so every report counts the same thing.

How Grixhub reports
4

Routes we track separately: chats, form leads, LINE clicks and calls. Each is labelled for what it is, so a click is never reported as a sale.

How Grixhub reports
2

Ways Meta receives your results: the Pixel in the browser and the Conversions API from your server. We set up both, so each sale is counted once and fewer are lost.

Meta for Developers: Conversions API

We report messages, leads and revenue, not just reach. If your website or chat replies need fixing first, we’ll tell you before you spend.

Thailand buys in the chat

Turn ad clicks into conversations, and conversations into customers

For many Thai businesses the best Facebook ad doesn’t send people to a website at all. It opens a chat, and the reply closes the sale.

Grixy, the Grixhub robot mascot, holding a phone as chat bubbles float up from a conversation

Messenger, Instagram and WhatsApp

Click-to-message ads with a welcome message and quick questions that start the right conversation, in Thai or English.

A smooth path to LINE

Many customers would rather finish on LINE. We send ad clicks to your LINE OA through a tracked page or link, and count those LINE clicks too, kept separate from confirmed chats.

Fast replies, ready answers

Saved replies, FAQs and simple automations set up with your team, so nobody waits until tomorrow for a price. Need more? Our AI & automation team builds chat assistants.

Grixy, the Grixhub robot mascot, holding a shield with a green check mark

Ad policies and account safety

Ads planned for approval, and an account set up to stay healthy

Rejected ads and restricted accounts cost more than any bad campaign, so we plan for Meta’s rules from the first draft.

Health, beauty and clinics

Meta restricts some health and appearance content, such as certain before-and-after images and copy that makes people feel bad about their bodies. In Thailand, ads for clinics, medical services and health products may also need approval under Thai advertising rules before they run. We plan creative and wording designed to pass review.

Special ad categories

Depending on the market and the topic, ads about credit and financial products, employment, housing, or social issues, elections and politics may need a special ad category, which limits targeting. We check which rules apply and declare a category where one is needed, which lowers the risk of ads being rejected.

Verification and secure access

Business verification, two-factor sign-in and the right roles for your team and ours, so one lost password is far less likely to take your ads offline.

Sources: Meta Advertising Standards; Meta for Developers: Special Ad Categories. If an ad or account is restricted, we help you fix the likely cause and request a review through Meta’s official process. Meta makes the final decision.

Who we help

Facebook Ads for businesses where every customer counts

We focus on businesses where one new customer is worth a lot, and where a good chat or a good photo makes people say yes.

Three Grixy robot mascots standing together as a team

Clinics, beauty and wellness

Treatment and promotion ads within Meta’s health rules and Thai advertising approval requirements, with booking chats tracked from the first message.

Hotels, restaurants and travel

Mouth-watering Reels, direct-booking campaigns and offers in the languages your guests speak.

Online shops and brands

Catalog ads, retargeting and Advantage+ Sales campaigns, with bidding that protects your margin.

Schools, courses and events

Open days, intakes and registrations, timed around the seasons when parents and students decide.

Local services and retail

Ads around a pin on the map, with calls, chats and directions for people nearby.

B2B and professional services

Lead forms with the right questions, and consented sales data from your CRM sent back so Meta finds more contracts, not just names.

Your options

Run it yourself, hire a freelancer, or work with an agency?

Doing it yourself saves the fee but costs time and often wastes spend; an agency makes sense once your ad budget, or the cost of a missed customer, is worth protecting.

Running Facebook Ads yourself, with a freelancer, or with Grixhub
What mattersDoing it yourselfA freelancerGrixhub
Time from youHours every weekSome, to brief and checkA short monthly call
New creativeWhen you find timeOften extra, or from youPlanned every month, in Thai and English
Pixel and Conversions APIOften Pixel onlyVaries by personSet up and tested before launch
Messages and LINECounted by memoryRarely trackedTracked back to the ad where the data allows
Landing pagesUsually left as they areOften outside their scopeFixed or built with our web team
Holiday and sick-day coverNoneUsually noneA team, with a named lead
Link to Google Ads, SEO and AI visibilitySeparateRarelyPlanned together
ReportingAds Manager dashboardVariesPlain-language report tied to customers

Weighing Facebook against Google? Read our Google Ads page. Google catches people already searching; Meta creates demand and starts conversations. Many businesses need both.

Budget and pricing

What does Facebook advertising cost?

You pay two separate things: your ad spend, which goes directly to Meta, and our management fee, which we quote upfront after we see your account.

Grixy, the Grixhub robot mascot, counting on an abacus

Ad spend

Paid to Meta from your own card. You can start small, but your budget needs to buy enough results each week for Meta to learn. Meta bills from abroad, so check with your accountant how Thai VAT applies to your company.

Management fee

A custom monthly fee for strategy, campaigns, tracking, optimisation and reporting, quoted in writing before you start. Minimum 30 days, then stop any time.

Creative and setup

Video shoots, extra creative, tracking or new landing pages, if you need them. We tell you exactly what’s needed and why before any work starts.

250

Illustrative example: if a chat from your ad costs ฿60 and one chat in five becomes a booking, 50 bookings a month need about 250 chats, or roughly ฿15,000 in ad spend. We do this maths with your real numbers before you commit, so the budget fits the goal.

Figures are a made-up example to show the method, not a quote or a promise.

Launch

Start right, waste less

  • Account review and setup
  • Pixel and Conversions API
  • One campaign: messages, leads or sales
  • Fresh ad creative in Thai or English
  • Weekly checks, monthly report
Get a custom quote

Growth

Scale what works

  • Everything in Launch
  • Prospecting and retargeting
  • Advantage+ Sales or Leads
  • Regular Reels, video and carousel tests
  • Messaging setup and LINE handover
  • Monthly call with your contact person
Get a custom quote

Scale

Own your market

  • Everything in Growth
  • Catalog and dynamic product ads
  • Thai and English, or several markets
  • Offline sales and CRM results sent to Meta (consented, non-sensitive data only)
  • Meta and Google Ads planned together, with SEO, AEO and quarterly strategy
Get a custom quote

All Grixhub fees and subscriptions are non-refundable, except where Thai law requires otherwise, and cancelling only stops the next renewal. See our Refund Policy.

Grixy, the Grixhub robot mascot, giving a cheerful salute

Why Grixhub

Why choose Grixhub as your Facebook Ads agency

One accountable team for ads, creative, website, SEO and AI, led by a senior strategist, and measured on customers, not likes.

Ads, website and search under one roof

Meta ads, Google Ads, landing pages, SEO, AEO and AI automation planned together, so nothing falls between two agencies.

A senior strategist on your account

Your account is led by founder Jade Teekhasaenee, a senior digital marketing and SEO strategist.

Thai and English, natively

We know how Thai customers comment, chat and decide, that many would rather finish on LINE, and how international customers think too.

Measured on customers

Messages, leads, bookings and sales, explained simply. Rankings and AI mentions tracked too, with GrixTrack.

FAQ

Facebook Ads questions, answered simply

What does a Facebook Ads agency do?

A Facebook Ads agency plans, creates and manages your paid campaigns on Facebook, Instagram, Messenger, WhatsApp and Threads. That covers strategy, ad creative and copy, audiences, budgets, Pixel and Conversions API tracking, landing page advice and reporting. A good agency also cuts the spend that doesn’t bring customers.

How much does Facebook Ads management cost?

You pay two things: your ad spend, which goes directly to Meta, and a monthly management fee. Our fee is a custom quote based on how many campaigns, languages and markets you need and how much new creative you want, and we give it to you in writing before you start.

Is the ad budget included in your fee?

No. Your ad spend is paid to Meta from your own card, and our fee is separate. That way you always see exactly what Meta charged you.

What is the minimum budget for Facebook Ads?

Meta lets you start with a small daily budget, so there’s no big entry fee. The real question is whether your budget buys enough messages, leads or sales each week for Meta’s system to learn. We work it out from your real costs before you commit.

Is there a minimum contract?

Minimum 30 days, then stop any time. The first 30 days cover setup, tracking, creative and the first weeks of learning. All Grixhub fees and subscriptions are non-refundable, except where Thai law requires otherwise, and cancelling only stops the next renewal (see our Refund Policy), and your ad account, Pixel and data always stay yours.

Should I boost posts or run Ads Manager campaigns?

Boosting is fine for giving a good post a quick push. To get customers at a cost you can measure and improve, you need Ads Manager campaigns with the right objective, several creatives to test and proper tracking. Many businesses use campaigns for results and boost only now and then.

Do you run Instagram ads too?

Yes. Facebook and Instagram ads are run from the same Ads Manager, and we also use Messenger, WhatsApp, Threads and the Audience Network where they fit your goal.

How long does Facebook advertising take to work?

Ads can start showing as soon as they pass review, often within a day. Meta’s system then needs a learning period, usually around 50 results in a week for each ad set. How long it takes to settle on a steady cost per customer depends on your budget, offer and conversion data.

Can you guarantee results?

No one can honestly guarantee sales, leads or going viral. Results depend on your offer, your market and Meta’s auction. What we can promise is clean tracking, honest reports and constant work to lower your cost per customer.

Do you make the ad creative?

Yes. We plan and make images, carousels, short videos and Reels, with copy in Thai and English. We can also work with your own photos, product shots and customer videos, and every piece is checked by a person before it runs.

What are the Meta Pixel and the Conversions API?

The Pixel is code on your website that tells Meta when someone takes an action, like a purchase. The Conversions API sends the same events from your server, so fewer are lost to ad blockers and browser limits. We set up both and remove duplicates, so each result is counted once.

How do you track leads from Messenger, LINE and phone calls?

Chats started from click-to-message ads are counted inside Meta. LINE clicks and calls from your website are tracked as separate events (a LINE click isn’t a confirmed chat), and sales that close later can be sent back to Meta from your CRM or a simple sheet, using only permitted, consented data and never health or other sensitive data, so the system learns which ads bring real customers.

Can you work in my existing ad account?

Yes. We ask for partner access through your Meta business portfolio, start view-only, review what’s there and keep the history Meta has already learned from. The account always stays in your name.

Can you target customers in a specific province or radius?

Yes. Location is one of the controls Meta keeps firm: we can target a country, provinces, cities or a radius around your shop or branches, and exclude areas you don’t serve.

Can you advertise clinics, beauty or supplements?

Yes, within Meta’s Advertising Standards and Thai advertising law. Clinic, medical and health product ads may need approval from the relevant Thai authority before they run, and Meta adds its own rules, such as limits on some before-and-after images and claims, so we plan the creative and wording to give it the best chance of passing review.

My ad account was restricted. Can you help?

We can review what happened, fix the likely cause and help you request a review through Meta’s official process. Meta makes the final decision, so we can’t promise the outcome, but we’ll set things up to lower the risk next time.

Facebook Ads or Google Ads: which is better?

They do different jobs. Google Ads reaches people already searching for what you sell. Facebook and Instagram ads reach people before they search, and they’re great at starting conversations. Many businesses get the best results running both with one plan.

What will my monthly report show?

A short, plain-language report on a fixed date each month: spend, messages, leads, sales, cost per result, the creative that worked best, what we changed and why, and what we’ll do next.

What do you need from me to get started?

Your website and Facebook Page, the products or services you want to promote, your target areas and customers, any photos or videos you already have, and view-only access to your ad account. We handle the rest.

Grixy, the Grixhub robot mascot, launching a paper plane

Ready for ads people stop for?

Tell us what you sell, who you want to reach and what a new customer is worth to you. We’ll show you what your Facebook and Instagram ads could be doing, before you spend another baht.

Or email jade@grixhub.com, or use our contact page · Bangkok, Thailand

Last updated November 2026