Google Ads management · Search, Performance Max, YouTube

Google Ads agency: pay for customers, not just clicks.

Grixhub plans, builds and runs Google Ads for businesses in Thailand, Asia and beyond. We track every enquiry from the first click to the call, form or LINE chat, so every baht you spend has a job, and you can see whether it did it.

Already running ads? Book a free call and we’ll walk through your account with you, read-only, before you decide anything.

Campaigns we run for you:

  • Google Search
  • Performance Max
  • Shopping
  • YouTube
  • Demand Gen
  • Display & remarketing
  • Google Maps
Grixy, the Grixhub robot mascot, announcing through a pink megaphone

Sound familiar?

Your ads are running, but your phone isn’t ringing

Google Ads can bring you customers the same day you switch it on. It can also spend your whole budget on people who were never going to buy. The difference is almost never the ad. It’s the setup behind it.

Clicks, but no customers

The report says hundreds of clicks. Your team says nobody called. Somewhere between the ad and the enquiry, people are leaving.

Budget gone by lunchtime

The daily budget runs out early on searches like “free”, “jobs” or “DIY”, and real buyers in the afternoon never see you.

No idea what’s working

Conversions aren’t tracked, or they count page views as leads. Google’s bidding then learns from the wrong signal.

An agency that went quiet

You pay every month, get a PDF full of jargon, and can’t get a straight answer to “is this making us money?”

฿0

Google sets no minimum budget: you choose what you spend each day, and you can change or pause it at any time. That’s why a clear plan matters more than a big budget.

Source: Google Ads Help, “About average daily budgets”
Grixy, the Grixhub robot mascot, holding a chain link

The basics, in plain words

What is Google Ads management?

Google Ads management is the ongoing work of planning, building and improving your paid campaigns on Google Search, YouTube, Maps, Gmail and partner websites. A good manager chooses who sees your ads, writes them, sets the bids, connects them to the right landing page, tracks every enquiry, and cuts the spend that doesn’t bring customers.

Step 4 is where most accounts fail. Google’s automated bidding, called Smart Bidding, sets each bid from your conversion data. If that data is missing or wrong, the system optimises for the wrong thing. Google Ads Help: About Smart Bidding

What’s included

Google Ads services: everything between the search and the sale

Nine parts that work as one system. We start where your money is leaking most, then build from there.

Grixy, the Grixhub robot mascot, holding a big gradient horseshoe magnet

Account audit and restructure

We find the wasted spend first: search terms that never convert, overlapping campaigns, broken tracking and brand clicks you’d win for free.

Search campaigns and AI Max

Ads that appear the moment people search for what you sell. We combine tight keywords, smart negatives and Google’s AI Max where it earns its place.

Performance Max

One campaign across Search, YouTube, Display, Discover, Gmail and Maps. We feed it the right assets and audience signals, then check where the money actually went.

Shopping and Merchant Center

Product ads with photos and prices for online shops. Clean product feeds, sensible product groups, and bidding by margin, not just by revenue.

YouTube and Demand Gen

Video and image ads that reach people before they search, so your name is familiar when they’re ready to buy.

Remarketing

Gentle reminders for people who visited but didn’t book, with frequency caps so you stay helpful, not annoying.

Conversion tracking

GA4, Google Tag Manager, Enhanced Conversions, call tracking, form fills, LINE OA clicks and offline sales, set up before we spend a baht.

Landing pages that convert

If the page loses people, better ads won’t help. We fix your existing pages or build new ones with our web team.

Thai and English ad copy

Ads written by people who search in both languages, including Thai, English and mixed spellings, sent to a page in the same language.

Want help with ad text? Our free Character Counter checks Google Ads headline (30) and description (90) limits for Thai and English.

Grixy, the Grixhub robot mascot, holding a compass

Choosing campaigns

Which Google Ads campaign type is right for you?

Start with Search if people already look for what you sell; add Performance Max, Shopping or video once tracking proves which customers are profitable.

Google Ads campaign types and what each is best for
CampaignBest forWhere it showsMain goal
SearchPeople already looking for what you sellGoogle search resultsLeads and sales from high-intent searches
Performance MaxReaching buyers across all of Google with one budgetSearch, YouTube, Display, Discover, Gmail, MapsOnline sales and leads once tracking is solid
ShoppingOnline shops with a product catalogueShopping tab and product ads in search resultsProduct sales and return on ad spend
Demand GenCreating interest before people searchYouTube, Discover and GmailNew audiences, launches and promotions
YouTube videoTelling your story with sight and soundYouTube, before and during videosAwareness and consideration
Display and remarketingBringing back people who already visitedWebsites and apps in Google’s networkRecovering lost bookings and sales

Demand Gen replaced Google’s older Discovery campaigns. Google Ads Help. We never pick a campaign type because it’s new; we pick it because your numbers say so.

How we work

Five steps, from first call to first customers

No guesswork, no black box. You approve the plan, you see every change, and you always know what your budget is doing.

Grixy, the Grixhub robot mascot, pointing at a stopwatch
  1. 1

    Listen and review

    We learn your business, margins and best customers, then review your account and website with read-only access.

    Week 1
  2. 2

    Fix tracking first

    Calls, forms, LINE clicks and sales are tracked and checked, so Google learns from real customers, not page views.

    Weeks 1–2
  3. 3

    Build

    Campaigns, keywords, negatives, audiences, ads in Thai and English, and landing page fixes, all agreed with you before launch.

    Weeks 2–3
  4. 4

    Launch and learn

    We watch spend daily while Google’s bidding learns, and cut waste the moment we see it.

    First 4–6 weeks
  5. 5

    Improve and report

    Weekly checks, monthly plain-language reports, and a clear plan for where the next baht should go.

    Every month

Timings are typical, not promises. Accounts with little conversion history take longer to learn.

Grixy, the Grixhub robot mascot, stretching out a measuring tape

Our promise

Every baht accounted for

You own the ad account, you see every change, and every report ties spend to real enquiries, not just clicks.

  • Your account, your data. The Google Ads account, GA4 and billing stay in your name.
  • Ad spend goes straight to Google, paid from your own card or invoice, kept separate from our fee.
  • A named contact who knows your business and answers in plain words.
  • Read-only access first: we review before we touch anything.
  • Leads you can check: we agree what counts as a lead before launch.
Grixy, the Grixhub robot mascot, holding a shield with a check mark

What we’ll never do

Honest Google Ads, with no hidden tricks

We never promise the top ad spot or guaranteed sales, and we never hide spend, data or changes from you.

  • Promise you the #1 ad position or guaranteed sales. Ad rank changes auction by auction.
  • Count page views or junk form fills as “conversions” to make reports look good.
  • Lock you in by keeping your account, tracking or ad data.
  • Raise your budget without showing you why.
  • Run ads that break Google’s advertising policies or Thailand’s PDPA.
Grixy, the Grixhub robot mascot, shining a flashlight

Tracking that tells the truth

Know which ad brought which customer

In Thailand, many customers don’t fill in a form. They call, tap LINE, or walk in. If those enquiries aren’t counted, your best campaigns look like failures and Google’s bidding stops backing them. We connect every route a customer takes back to the ad that started it.

GA4 and Google Tag Manager

Clean, tested tags for forms, calls, bookings and purchases, with one agreed definition of a lead.

LINE OA, calls and offline sales

LINE clicks and phone calls tracked as conversions. Sales closed later can be imported back with Enhanced Conversions for leads.

Consent Mode and PDPA

We wire Consent Mode into your cookie banner and tags, so tracking follows each visitor’s choice and supports your obligations under Thailand’s PDPA.

+14%

Google says advertisers who activate AI Max for Search campaigns typically see 14% more conversions or conversion value at a similar cost per acquisition or return on ad spend.

Google Ads & Commerce blog, May 2025 (Google’s own data)
7

Places a Performance Max campaign can show your ads, now broken down in Google’s channel performance report: Search, YouTube, Display, Discover, Gmail, Maps and Search partners.

Google Ads Help
2

Kinds of Enhanced Conversions: for web, which improves online sale tracking, and for leads, which matches sales closed offline back to the ad click.

Google Ads Help

We report enquiries and revenue, not just clicks. If your website needs fixing first, we’ll tell you before you spend.

Ads in the age of AI search

Google Ads, AI Overviews and AI Mode: what changes for you

Google now uses AI to match ads to searches and to answer questions directly, so your ads, your website and your AI visibility have to work together.

Grixy, the Grixhub robot mascot, waving a magic wand with a glowing star

AI Max for Search

Google’s AI Max can match your ads to searches your keywords miss and adapt ad text to the search. We switch it on with brand and URL controls, then check the search terms it actually bought.

Ads around AI Overviews

Search ads still appear above and below Google’s AI Overviews. As of November 2026, Google runs ads inside AI Overviews in English in the US, Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, and ads in AI Mode in most of those markets. Thailand isn’t on the list yet. We’ll tell you when that changes. For the organic side, read our guide on how to rank in Google AI Overviews.

Paid, organic and AI, in one view

When people stop clicking because an AI answered them, your brand still needs to be in that answer. We pair ads with SEO and AEO so you show up in every place customers look.

Sources: Google Ads Help: About AI Max for Search campaigns; Google: ads in AI Mode, expanding globally (October 2026); Search Engine Roundtable (December 2025). Availability changes often; we check before every plan. Grixhub is an independent agency and isn’t affiliated with or endorsed by Google. Google Ads is a trademark of Google LLC.

Grixy, the Grixhub robot mascot, wearing a headset

Who we help

Google Ads for businesses where every enquiry counts

We focus on businesses where one new customer is worth a lot: clinics, hotels, schools, online shops and B2B services.

Clinics and healthcare

Treatment and booking searches, run within Google’s healthcare and medicines ad policies, with careful claims and LINE booking tracking.

Hotels and travel

Brand protection against booking sites, direct-booking campaigns, and ads in the languages your guests search in.

Schools and education

Admissions and course enquiries from parents and students, timed around intake and open-day seasons.

Online shops

Shopping and Performance Max campaigns with clean product feeds and bidding that protects your margin.

B2B and professional services

High-value lead generation with offline conversion import, so you pay for leads that become contracts.

Legal, finance and property

Tightly targeted search campaigns that respect Google’s policies for regulated services.

Your options

Run it yourself, hire a freelancer, or work with an agency?

Doing it yourself saves the fee but costs time and often wastes spend; an agency makes sense once your ad budget, or the cost of a missed customer, is worth protecting.

Running Google Ads yourself, with a freelancer, or with Grixhub
What mattersDoing it yourselfA freelancerGrixhub
Time from youHours every weekSome, to brief and checkA short monthly call
Conversion trackingOften missing or partialVaries by personSet up and tested before launch
Landing pagesUsually left as they areOften outside their scopeFixed or built with our web team
Holiday and sick-day coverNoneUsually noneA team, with a named lead
Link to SEO and AI visibilitySeparateRarelyPlanned together with SEO and AEO
ReportingGoogle’s dashboardVariesPlain-language report tied to enquiries

Comparing Google Ads with SEO instead? Read our SEO services page, which compares the two side by side

Budget and pricing

What does Google Ads cost?

You pay two separate things: your ad spend, which goes directly to Google, and our management fee, which we quote upfront after we see your account.

Grixy, the Grixhub robot mascot, hugging a pie chart with one slice pulled out

Ad spend

Paid to Google from your own card or invoice. Google sets no minimum, but your budget needs to buy enough clicks for the system to learn which customers convert.

Management fee

A custom monthly fee for planning, building, tracking, optimising and reporting, quoted in writing before you start. Minimum 30 days, then stop any time.

One-off setup

Tracking, account restructure or new landing pages, if you need them. We tell you exactly what’s needed and why.

2,000

Illustrative example: if a click in your market costs ฿25 and one visitor in 20 sends an enquiry, 100 enquiries a month need about 2,000 clicks, or roughly ฿50,000 in ad spend. We do this maths with your real numbers before you commit, so the budget fits the goal.

Figures are a made-up example to show the method, not a quote or a promise.

Launch

Start right, waste less

  • Account review and setup
  • Conversion tracking: forms, calls, LINE
  • Search campaigns in Thai or English
  • Weekly checks, monthly report
Get a custom quote

Growth

Scale what works

  • Everything in Launch
  • Performance Max or Shopping
  • Remarketing and Demand Gen
  • Landing page testing
  • Monthly call with your contact person
Get a custom quote

Scale

Own your market

  • Everything in Growth
  • Thai and English, or several markets
  • YouTube video campaigns
  • Offline sales import and Enhanced Conversions for leads
  • Ads planned with SEO and AEO, plus quarterly strategy
Get a custom quote
Grixy, the Grixhub robot mascot, thinking

Why Grixhub

Why choose Grixhub as your Google Ads agency

One accountable team for ads, website, SEO and AI, led by a senior strategist, measured on enquiries and sales.

Ads, website and search under one roof

Ads, landing pages, SEO, AEO and AI automation planned together, so nothing falls between two agencies.

A senior strategist on your account

Your account is led by founder Jade Teekhasaenee, a senior digital marketing and SEO strategist.

Thai and English, natively

We understand how Thai customers search, chat on LINE and decide, and how international visitors search in English.

Measured on customers

Enquiries, bookings and sales, explained simply. Rankings and AI mentions tracked too, with GrixTrack.

FAQ

Google Ads questions, answered simply

What does a Google Ads agency do?

A Google Ads agency plans, builds and manages your paid campaigns on Google. That covers keyword and audience research, ad writing, bidding, conversion tracking, landing page advice, budget control and reporting. A good agency also cuts spend that doesn’t bring customers.

How much does Google Ads management cost?

You pay two things: your ad spend, which goes directly to Google, and a monthly management fee. Our fee is a custom quote based on how many campaigns, languages and markets you need, and we give it to you in writing before you start. One-off setup, such as tracking or landing pages, is quoted separately if needed.

Is the ad budget included in your fee?

No. Your ad spend is paid to Google from your own card or invoice, and our fee is separate. That way you always see exactly what Google charged you.

Is there a minimum contract?

Minimum 30 days, then stop any time. The first 30 days cover setup, tracking and the first weeks of learning. After that you can stop whenever you like, and your ad account and data stay yours.

What is the minimum budget for Google Ads?

Google sets no minimum: you choose your own daily budget. The real question is whether your budget buys enough clicks to bring enquiries and teach Google’s bidding. We work this out with your real costs per click and conversion rates before you commit.

How long does Google Ads take to work?

Ads can start showing as soon as they’re approved, often the same day. Most accounts need a few weeks of data for automated bidding to settle, and two to three months of steady improvement to reach a reliable cost per enquiry.

Can you guarantee results or the top ad position?

No one can honestly guarantee sales or the #1 ad position. Ad rank is decided auction by auction by your bid, ad quality and expected results. What we can promise is clean tracking, honest reports and constant work to lower your cost per customer.

Which campaign types do you manage?

Search, AI Max for Search, Performance Max, Shopping, Demand Gen, YouTube, Display and remarketing. We recommend the mix based on your goals and your numbers, not on what’s new.

Should I use Search or Performance Max?

If people already search for what you sell, start with Search: it gives you the most control. Performance Max can work well once conversion tracking is solid, especially for online shops. Many accounts run both, with clear rules so they don’t compete.

Do you run Google Ads in Thai and English?

Yes. We write ads and choose keywords in Thai, English and the mixed spellings people actually type, and send each ad to a page in the same language.

Can you work in my existing Google Ads account?

Yes. We start with read-only access, review what’s there, and keep the history Google has already learned from. The account always stays in your name.

How do you track leads from LINE and phone calls?

We track LINE OA clicks and calls as conversions with Google Tag Manager and GA4. For sales that close later, we can import them back into Google Ads with Enhanced Conversions for leads, so bidding learns which ads bring real customers.

Do ads show in Google AI Overviews and AI Mode in Thailand?

Search ads still appear above and below AI Overviews. As of November 2026, ads inside AI Overviews run in English in the US, Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, and ads in AI Mode run in most of those markets. Thailand isn’t on the list yet. We watch for changes and adjust your plan when it arrives.

Does Google Ads help my SEO?

Not directly: paying for ads doesn’t change your organic rankings. But ad data shows which searches and messages bring customers, and that helps us plan SEO and AEO content. Together they let you appear in ads, organic results and AI answers.

Do you build landing pages?

Yes. If your current page loses visitors, we’ll fix it or build a new one with our website team, so the people you pay for actually enquire.

What will my monthly report show?

A short, plain-language report on a fixed date each month: spend, enquiries, cost per enquiry, what we changed and why, and what we’ll do next. You can ask questions any time.

What do you need from me to get started?

Your website, the products or services you want to promote, your target areas and customers, and read-only access to any existing Google Ads and GA4 accounts. We handle the rest.

Grixy, the Grixhub robot mascot, planting a flag on a hill

Ready to turn ad spend into customers?

Tell us what you sell, who you want to reach and what a new customer is worth to you. We’ll show you where your budget can work harder, before you spend another baht.

Or email jade@grixhub.com, or use our contact page · Bangkok, Thailand

Last updated November 2026