Paid media management · Google, Meta, TikTok & ChatGPT
Paid media management: every ad channel, one plan, one team that answers for the results.
Grixhub plans, buys, creates and measures paid media for businesses in Thailand, Asia and beyond. Google Search and YouTube, Facebook and Instagram, TikTok and ChatGPT Ads, run as one connected system instead of five separate guesses. One strategy, one budget plan, one report, and one team that moves your money to wherever it brings customers. Your ads shouldn’t compete with each other. They should work together.
Already advertising on two or more platforms? Book a free call and we’ll look at your accounts with you, view-only, and show you where the budget is leaking before you decide anything.
Channels we manage:
- Google Search
- YouTube
- Performance Max
- TikTok
- ChatGPT Ads
What we optimise for:
- Leads
- Chats and LINE
- Bookings
- Online sales
- Return on ad spend
Sound familiar?
Five platforms. Five reports. Nobody can tell you what’s working.
Most businesses don’t plan their ads, they collect them. A Google account here, a Facebook freelancer there, someone boosting TikToks on the side. Every platform says it did great. Your bank account says otherwise. The problem isn’t any one channel. It’s that nobody is looking at all of them together.
Every platform takes the credit
Google, Meta and TikTok each count the same customer as their own win. Add up their reports and you “sold” twice as much as you actually did.
Too many people, no owner
One agency for Google, a freelancer for Facebook, an intern on TikTok. When results drop, everyone points somewhere else.
Budget stuck in last month’s plan
Money stays where it was set months ago, even after a cheaper channel started bringing better customers.
Leads that fall through the cracks
Forms, chats, LINE messages and calls arrive from five places, and nobody connects them back to the ad that started them.
TikTok’s reported ad reach among adults 18+ in Thailand in late 2025, equal to 96.3% of the adult population. Ad reach is a platform estimate, not a count of unique people.
DataReportal, “Digital 2026: Thailand”Meta’s estimated Instagram ad reach in Thailand in late 2025, up 13.9% in a year. Your customers are on several platforms at once.
DataReportal, “Digital 2026: Thailand”Plan, one budget and one report across every channel. That’s how Grixhub runs paid media, so the money follows the customers.
How Grixhub works
The basics, in plain words
What is paid media management?
Paid media management is the ongoing work of planning, buying, creating and improving all the advertising you pay for online: search ads, video ads, social ads and AI-chat ads. A good paid media team decides which channels to use for which goal, splits the budget between them, makes creative that fits each platform, tracks every lead and sale back to the ad that started it, and keeps moving money towards whatever brings customers at the lowest cost.
Paid media is one part of how people find you. Owned media is what you control, like your website, LINE OA and social profiles. Earned media is what others say about you, from reviews to Google rankings and AI answers. Paid media buys attention now; we plan it alongside your SEO and AEO so you’re not paying forever for customers you could also earn.
Every channel, one team
Paid media services: every platform your customers use
Twelve parts that work as one system. Each channel has its own specialist page; here’s how they fit together.
Cross-channel audit
We review every ad account, pixel, tag and landing page together, then show you in plain words where the budget is leaking and what to fix first.
Google Ads
Search, Performance Max, YouTube and Shopping for people already looking for what you sell. Explore Google Ads →
Facebook Ads
Messages, lead forms and sales from the broadest audience in Thailand, in Thai and English. Explore Facebook Ads →
Instagram Ads
Reels, Stories and creator partnership ads that feel at home on Instagram and start real DMs. Explore Instagram Ads →
TikTok Ads
Short videos people watch, Spark Ads with creators, and TikTok Shop and LIVE campaigns. Explore TikTok Ads →
ChatGPT Ads
Sponsored placements inside ChatGPT conversations, reaching people while they ask what to buy. Explore ChatGPT Ads →
Cross-channel retargeting
Someone watched your TikTok, then searched your name on Google. We plan reminders across platforms, within consent, so they hear one story, not five.
Tracking across every platform
Google tag, Meta Pixel and Conversions API, TikTok Pixel and Events API, and GA4, set up and checked together, with one agreed definition of a lead and a sale.
Creative for every channel
One strong idea turned into search ads, Reels, TikToks, YouTube cut-downs and carousels, each made for how people use that platform.
Landing pages that convert
Fast, mobile-first pages in Thai and English built for the people your ads send. Need a new site? See website development.
Chats, LINE and fast replies
Ads that start conversations only work if someone answers. We set up handovers to LINE and saved replies, and our AI & automation team can build chat assistants.
One report for everything
A single plain-language monthly report across all channels: spend, leads, sales, blended cost per customer, what we changed and where the next baht goes.
Checking ad text length in Thai and English? Our free Character Counter helps before you publish.
Which channel for which goal?
Which ad platform is right for your business?
Google and ChatGPT reach people who are already looking; Facebook, Instagram and TikTok reach people before they know they need you. Most growing businesses need both: demand capture and demand creation.
| Channel | People there are | Best for | Strongest when |
|---|---|---|---|
| Google Search | Actively searching for what you sell | Leads, calls and sales with high intent | Capturing demand that already exists |
| YouTube | Watching, learning and comparing | Awareness, explanation, remarketing | Showing how your product works |
| Scrolling, chatting, part of local groups | Messages, lead forms, local reach | Broad reach across ages in Thailand | |
| Browsing visual ideas and creators | DMs, visual products, creator content | Brands people want to look at | |
| TikTok | Being entertained, discovering new things | Discovery, TikTok Shop, LIVE selling | Products that shine on video |
| ChatGPT Ads | Asking an AI what to choose or buy | Reaching people at the moment of decision | Considered purchases and services |
There’s no single “best” platform. The right mix depends on what you sell, your margins, how people buy in your category and how much proof you need to show before they trust you. That’s what we work out with you first.
Full-funnel planning
A paid media plan for every stage of the customer journey
People rarely buy from the first ad they see. A full-funnel plan reaches them when they first discover you, reminds them while they compare, and makes buying easy when they’re ready.
| Stage | Goal | Channels we use | What we measure |
|---|---|---|---|
| Awareness | Get noticed by the right people | TikTok, Instagram Reels, YouTube, Facebook | Reach, video views, cost per thousand, new visitors |
| Consideration | Earn trust and interest | Facebook, Instagram, YouTube, Google Search, ChatGPT Ads | Engaged visits, profile visits, saves, branded searches |
| Conversion | Turn interest into enquiries and sales | Google Search, Performance Max, Meta and TikTok conversion campaigns | Leads, chats, bookings, purchases, cost per result |
| Retention | Bring customers back | Retargeting, customer lists, catalog ads | Repeat purchases, return on ad spend, customer value |
Small budgets start at the bottom of the funnel, where intent is highest, and grow upwards once the numbers prove it pays. We never push awareness spend you can’t afford yet.
Your budget, balanced
We move money to where the customers are, every month
Fixed budgets per platform waste money. We set the split from your goals and margins, then review it every month and move spend towards the channels bringing customers at the lowest real cost.
Proven first
Most of the budget goes to the campaigns and channels already bringing customers at a cost that works for your margins.
Scale what’s working
A share goes to growing the winners: new audiences, more creative and the next channel that looks promising.
Always test something
A small, fixed share tests new channels, formats and ideas, so you find tomorrow’s winner before today’s one tires.
Our usual starting split: proven, scaling and testing. It’s a starting point, not a rule, and we adjust it to your numbers.
How Grixhub plans budgetsBudget review across every channel, with any move explained in your report before the next month starts.
How Grixhub plans budgetsBudget increases without your written approval. You decide how much you spend; we show you where it should go.
How Grixhub plans budgetsGrixhub is an independent agency and isn’t affiliated with or endorsed by Google, Meta, TikTok or OpenAI. All trademarks belong to their owners.
Creative that travels
One big idea, made right for every platform
A TV-style video doesn’t work on TikTok, and a TikTok doesn’t work as a Google search ad. We build one clear message and idea, then make it native to each place your customers see it.
Search: the right words
Ads that match what people type, with offers, prices and reasons to choose you, tested headline by headline.
Social: the first second
Reels, Stories and TikToks that open with a face, a problem or a result, made for sound-on and sound-off viewing.
Fresh ideas on a steady rhythm
We watch fatigue across every channel and bring in genuinely new concepts before results fade, not after.
How we work
Five steps, from scattered ads to one system that grows
No guesswork and no black box. You approve the plan, you see every change, and you always know what your budget is doing on every platform.
- 1
Listen and audit
We learn your business, margins and best customers, then review every ad account, tag and landing page with view-only access.
Weeks 1–2 - 2
Fix tracking first
Pixels, server-side events, GA4, forms, chats, LINE clicks and calls set up and tested, with one agreed list of what counts as a result.
Weeks 1–3 - 3
Plan the mix
A written channel plan and budget split for your goals, with the creative and campaigns for each platform, agreed with you before launch.
Weeks 2–4 - 4
Launch and learn
We watch spend daily while each platform learns, and cut what isn’t working as soon as the numbers show it.
First 4–8 weeks - 5
Rebalance and report
One monthly report across every channel, a budget review and a clear plan for where the next baht goes.
Every month
Timings are typical, not promises. New accounts and accounts with little conversion data take longer to learn.
Our promise
Every baht accounted for, on every platform
You own every ad account, you see every change, and every report ties spend to the leads and sales we can measure, not to clicks and views.
- Your accounts, your data. Google, Meta and TikTok accounts, pixels and audiences stay in your name.
- Ad spend goes straight to the platforms, paid from your own card, kept separate from our fee.
- A named contact who knows your business and answers in plain words.
- View-only access first: we review before we touch anything.
- One honest number: we reconcile platform reports with your own data, so no sale is counted twice.
What we’ll never do
Honest paid media, with no hidden tricks
We never promise guaranteed results, and we never hide spend, data or changes from you.
- Promise guaranteed sales, leads or rankings. Results move auction by auction.
- Add hidden mark-ups to your ad spend, or take a cut from the platforms.
- Report clicks, views or likes as “results”, or add up platform claims to look bigger.
- Run ads from our own accounts, or keep your pixels and audiences when you leave.
- Raise your budget without showing you why and getting your approval.
Measurement that tells the truth
One source of truth across every ad platform
Every ad platform measures itself, and each one is generous to itself. A customer who saw your TikTok, clicked a Facebook ad and then searched on Google can be claimed by all three. We connect each platform’s tracking properly, then check their numbers against GA4 and your own sales, so budget decisions are based on what really happened.
Server-side tracking on every platform
Meta Conversions API, TikTok Events API and Google enhanced conversions, each deduplicated with its browser tag, so fewer results are lost to browsers and blockers.
Forms, chats, LINE, calls and offline sales
Each route is tracked and labelled for what it is. Sales that close later can be sent back from your CRM or a simple sheet, using only data your customers agreed to share, and never health or other sensitive data.
Consent and PDPA
Tracking connected to your cookie banner and customer consent across every platform, supporting your obligations under Thailand’s PDPA.
Agreed definition of a lead, a booking and a sale for every platform, written down before launch.
How Grixhub reportsCost per customer and return on ad spend across all channels together, alongside each platform’s own numbers, so double counting can’t hide.
How Grixhub reportsAs the neutral referee: we compare platform claims with GA4 and your own sales data before moving budget.
How Grixhub reportsWe only use permitted, consented, non-sensitive data across pixels, server-side events, CRM uploads and audiences, and we never send health details, private messages or other sensitive personal data to any ad platform.
Reporting
One report that answers one question: did the money work?
No more logging into five dashboards. Every month you get one clear report: what you spent, what came back, which channels earned more budget and which ones lost it, and why.
Spend and results, side by side
Spend, leads, chats, bookings and sales by channel, with the blended cost per customer for the whole account.
What won, what lost
The ads, audiences and offers that worked best, and the ones we switched off, in plain words with screenshots.
The plan for next month
Where the next baht goes and why: the budget moves, the new tests and what we need from you.
Joined-up journeys
Catch the customers other channels warmed up
Most people need several touches before they buy. When channels work together, the TikTok that introduced you, the Instagram ad that reminded them and the Google search that closed the sale all add up, instead of competing.
Warm audiences everywhere
People who watched, visited, messaged or added to cart see the right next message on the platform they use, within consent.
Exclude, don’t annoy
Recent buyers are excluded or offered something new, and frequency is capped, so ads don’t chase people who already said yes.
Brand search protected
When social ads create interest, more people search your name. We make sure they find you first, not a competitor bidding on it.
Ad policies and account health
Ads planned for approval, and accounts set up to stay healthy
Every platform reviews ads against its own rules, and some industries need extra approvals in Thailand. We plan for the rules from the first draft, on every channel.
Health, beauty and clinics
Google, Meta and TikTok all restrict some health and appearance claims, and Thai law may require approval before clinic, medical and health product ads run. We plan wording and creative designed to pass review.
Restricted categories
Financial services, employment, housing, alcohol, politics and some health products have special rules or limits on targeting. We check before we build.
Verification and secure access
Business verification, two-step sign-in and the right roles on every platform, so one lost password is far less likely to take your ads offline.
If an ad or account is restricted, we help you fix the likely cause and request a review through each platform’s official process. The platform makes the final decision.
Who we help
Paid media for businesses ready to grow on purpose
Paid media management makes the most sense once you’re advertising on more than one platform, or ready to. That’s when a joined-up plan starts saving more than it costs.
Clinics, beauty and wellness
Search for people ready to book, social video for people still deciding, all within Thai health advertising rules.
Online shops and brands
Shopping, catalog, TikTok Shop and retargeting campaigns planned around your margins, not just revenue.
Hotels, restaurants and travel
Direct bookings in several languages, with search, video and retargeting working together around travel seasons.
Schools, courses and events
Intakes and launches with lead forms, YouTube and search, timed for the moments people decide.
Local services and retail
Calls, directions and chats from people nearby, across Google, Facebook and LINE handovers.
B2B and professional services
Search, YouTube and ChatGPT Ads for considered purchases, plus Meta lead forms, all measured on qualified leads rather than clicks.
Your options
In-house team, separate specialists, or one paid media agency?
Separate specialists can be great at one platform, but nobody owns the whole picture. One paid media team makes the trade-offs between channels for you, with one goal: more customers for the same money.
| What matters | In-house | Separate specialists | Grixhub |
|---|---|---|---|
| Who owns the results | Your team | Each specialist owns one channel | One team owns all of it |
| Budget between channels | Often fixed by habit | Rarely moved; each protects its own | Reviewed and moved monthly |
| Tracking | Often incomplete | Set up differently on each platform | One setup, one definition of a result |
| Reporting | Many dashboards | Several reports, all claiming credit | One report with blended numbers |
| Creative | When there’s time | Made separately for each channel | One idea, made native everywhere |
| Cost | Salaries, tools and training | Several fees and minimums | One fee, quoted upfront |
| Link to SEO, AEO and website | Separate | Rarely | Planned together |
Already have someone great on one channel? We’re happy to work alongside them and run the rest, with one shared report.
Budget and pricing
What does paid media management cost?
You pay two separate things: your ad spend, which goes directly to each platform, and one management fee for all the channels we run, quoted upfront after we see your accounts.
Ad spend
Paid to Google, Meta, TikTok or OpenAI from your own card. No mark-ups, no hidden margins. Some platforms bill from abroad, so check with your accountant how Thai tax applies.
One management fee
A custom monthly fee covering strategy, every channel we run, tracking, optimisation and one report, quoted in writing before you start. Minimum 30 days, then stop any time.
Creative and setup
Video shoots, extra creative, creator fees, tracking work or new landing pages, if you need them. We tell you exactly what’s needed and why before any work starts.
Illustrative example: a clinic spending ฿30,000 a month might put ฿18,000 into Google Search for people ready to book, ฿9,000 into Facebook and Instagram for people still deciding, and ฿3,000 into testing TikTok. After a month, the report shows which channel brought bookings at the lowest cost, and next month’s split follows the results.
Figures are a made-up example to show the method, not a quote, a recommendation for your business or a promise.Launch
Two channels, done right
- Cross-channel audit
- Tracking on every platform
- Two channels, e.g. Google and Meta
- Fresh creative for each
- Weekly checks, one monthly report
Growth
A full channel mix
- Everything in Launch
- Up to four channels
- Cross-channel retargeting
- Monthly budget rebalancing
- Regular new creative tests
- Monthly call with your contact person
Scale
Everything, connected
- Everything in Growth
- Google, Meta, TikTok and ChatGPT Ads
- Creators, TikTok Shop and catalog ads
- Thai and English, or several markets
- Offline sales and CRM results sent back (consented, non-sensitive data only)
- Paid media planned with SEO, AEO and quarterly strategy
All Grixhub fees and subscriptions are non-refundable, except where Thai law requires otherwise, and cancelling only stops the next renewal. See our Refund Policy.
Why Grixhub
Why choose Grixhub as your paid media agency
One accountable team for every ad platform, plus the website, SEO and AI work that makes ads cheaper over time, led by a senior strategist and measured on customers.
Ads, website and search under one roof
Google, Facebook, Instagram, TikTok and ChatGPT Ads, plus landing pages, SEO, AEO and AI automation, planned together.
A senior strategist on your account
Your account is led by founder Jade Teekhasaenee, a senior digital marketing and SEO strategist.
Thai and English, natively
We know how Thai customers search, scroll, chat and decide, that many would rather finish on LINE, and how international customers think too.
Measured on customers
Leads, bookings and sales, with blended numbers across channels. Rankings and AI mentions tracked too, with GrixTrack.
Rated 4.9★ on Fastwork. Meet the people behind Grixhub on our About page, or see our website development and app development services.
FAQ
Paid media questions, answered simply
What is paid media management?
Paid media management is planning, buying, creating and improving all the advertising you pay for online, such as Google Ads, Facebook and Instagram ads, TikTok ads and ChatGPT Ads. It covers the channel mix, budget split, creative, tracking, optimisation and reporting, with the goal of more customers for the same spend.
What is the difference between paid, owned and earned media?
Paid media is advertising you pay for. Owned media is what you control, like your website, LINE OA and social profiles. Earned media is attention you earn, like reviews, press, Google rankings and AI answers. They work best together: paid media brings people now, while owned and earned media make every future customer cheaper.
Which ad platforms do you manage?
Google Ads (Search, Performance Max, YouTube and Shopping), Facebook and Instagram ads on Meta, TikTok ads including TikTok Shop and LIVE, and ChatGPT Ads. We plan them as one system and can work alongside a specialist you already use on one channel.
Do I need to advertise on every platform?
No. Most businesses should start with one or two channels where their customers are most ready to act, often Google Search plus one social platform, and add more only when the numbers prove it pays. We’ll tell you honestly which channels to skip.
How much does paid media management cost?
You pay your ad spend directly to each platform, plus one monthly management fee for all the channels we run. Our fee is a custom quote based on the number of channels, languages, markets and creative you need, and we give it to you in writing before you start.
Is the ad budget included in your fee?
No. Ad spend is paid from your own card directly to Google, Meta, TikTok or OpenAI, with no mark-up. Our fee is separate, so you always see exactly what each platform charged.
What budget do I need to start?
Each platform has its own minimums, but the real question is whether your budget buys enough results each week for the platforms to learn. With a smaller budget we focus on fewer channels so each one gets enough data. We work out the maths with your real numbers first.
How do you decide how to split the budget between channels?
We start from your goals, margins and how your customers buy, usually with most of the budget on proven channels, some on scaling winners and a small share on tests. Every month we compare results across channels and move money towards what brings customers at the lowest real cost, with your approval.
How do you stop platforms double-counting the same sale?
Each platform reports its own conversions and is generous to itself. We set up tracking properly on each one, then compare their numbers with GA4 and your own sales or CRM data, and report blended cost per customer and return on ad spend alongside each platform’s figures.
Is there a minimum contract?
Minimum 30 days, then stop any time. All Grixhub fees and subscriptions are non-refundable, except where Thai law requires otherwise, and cancelling only stops the next renewal (see our Refund Policy). Your ad accounts, pixels and data always stay yours.
How long until paid media works?
Ads can start bringing traffic within days of approval, but each platform needs a learning period and enough conversion data before results settle. Most accounts need several weeks of testing before costs become stable, and multi-channel plans keep improving as we learn which mix works for you.
Can you guarantee results?
No one can honestly guarantee sales or leads from ads, because results depend on your offer, your market and each platform’s auction. What we promise is clean tracking, honest reports, no hidden mark-ups and constant work to lower your cost per customer.
Can you work with my existing ad accounts?
Yes. We ask for partner access, start view-only, review what’s there and keep the learning history each platform already has. Every account stays in your name.
Do you also make the ads?
Yes. We plan the ideas, write copy in Thai and English, and produce or brief images and videos with your team or with creators, made for each platform. Bigger shoots and creator fees are quoted separately before any work starts.
Should I invest in paid media or SEO?
Both do different jobs. Paid media brings customers quickly while you pay; SEO and AEO build visibility that keeps working without paying per click. Many businesses use paid media for fast results and to learn which keywords convert, then use that to guide SEO.
Can you run ads for clinics, beauty or health products?
Yes, within each platform’s advertising policies and Thai advertising law. Clinic, medical and health product ads may need approval from the relevant Thai authority before they run, so we plan wording and creative designed to pass review on every channel.
What will my monthly report show?
One plain-language report across every channel: spend, leads, chats, bookings and sales by platform, blended cost per customer, the creative that worked, what we changed and where next month’s budget should go.
What do you need from me to get started?
Your website, the products or services you want to grow, your target customers and areas, any existing creative, and view-only access to your current ad accounts. We handle the rest.
Ready for ads that finally work together?
Tell us what you sell, where you advertise now and what a new customer is worth to you. We’ll show you where your budget is leaking and what one joined-up plan could do, before you spend another baht.
Or email jade@grixhub.com, or use our contact page · Bangkok, Thailand
Last updated November 2026
Grixhub is a digital growth and technology company in Bangkok, Thailand: SEO, AEO, digital marketing, paid media management, websites, apps and AI automation.
Services
Digital marketing
SEO
AEO
Website development
App development
AI & automation
Paid Media Management
Google Ads
ChatGPT Ads
Facebook Ads
Instagram Ads
TikTok Ads
Contact
Email: jade@grixhub.com
Phone: +66 62 480 9604
LINE: Grixhub
Bangkok, Thailand
Company
About
Knowledge Hub
Free AEO Audit call
Terms · GrixTrack Terms · Refund Policy · Privacy Policy · Cookie Policy · Image Licence
Follow us
